David Plouffe

The Road to the White House: What Will Decide the Next Presidential Election

David Plouffe takes audiences inside the strategy, voter dynamics, and electoral forces that will determine the next race for the White House. Drawing on decades at the highest levels of presidential politics, Plouffe examines the evolving battleground map, shifts in the electorate, persuasion and turnout, campaign messaging, technology, media, and the strategic decisions that can make the difference in a closely contested race.

West Wing to the C-Suite – What Makes a Great Leader

From Congress and presidential campaign trail to the White House, corporate America and the philanthropic world, David Plouffe has had a front row seat to some of the more challenging moments in recent times. He has served as the right hand and consigliere to presidents, senators, and CEOs, and has led large organizations himself. He shares observations, lessons and engaging stories about what makes a strong and durable leader, and how best to manage crisis situations. He offers guidance about how to give yourself an opportunity to recover, and  leverage moments of strength that are applicable to any sector.   

How to Motivate People to Take Action

Whether it’s grassroots-fueled political campaigns, leading the efforts to organize employees and customers in regulatory fights, or working with organizations to change our criminal justice system, David Plouffe has unique insights and victories to share about when, how, and why to ask employees, voters, customers, or citizens to raise their voice to help deliver their desired outcome.

In today’s world, the most effective marketing efforts create brand loyalty by marrying smart creative strategy with grassroots activity, both on and off-line. Successful efforts must start with timely, well-written internal communications, something that often gets under-resourced in organizations. Based on both personal history and historical study, Plouffe provides a tutorial on what is, and isn’t, possible when it comes to motivating people to act.

How to Communicate and Win in a Rapidly Changing Digital Age

The pace of change is accelerating every year, bringing changes in technology, and subsequently consumer and voter behavior. Despite the plethora of avenues to reach people, delivering a consistent message to your target audience is harder than ever. 

David Plouffe reveals how presidential campaigns, and the White House, combatted this by leveraging each medium to maximum effect. Additionally, Plouffe forecasts how the media landscape is likely to further change in the months and years ahead and what organizations can do to stay ahead of the curve.