Cofounder and former CEO of Kickstarter, Author of This Could Be Our Future, World Economic Forum Young Global Leader
- Business Growth and Trends
- Innovation and Technology
Audience & Industry
- The Marketing and Advertising Industry
- The Professional Services Industry
- The Technology Industry
Forging grassroots communities, bringing brands closer to their fans and fans closer to each other.
Amber Atherton, Founder and CEO of Zyper, a marketing platform that aims to connect brands with their “superfans” to build community and engagement, is a leader of the tech generation. Following the template of a young, successful entrepreneur, Atherton started coding as a child and set up various businesses before founding visual recognition app Rubric, and cult e-commerce jewelry marketplace My Flash Trash when she was just 17. She sold My Flash Trash in 2016 for an estimated £2 million. Atherton founded Zyper in 2017, and was accepted into Y Combinator in 2018. Zyper is a machine learning-led community software platform that enables brands to get closer to their everyday fans. These brand fans create authentic and emotive content, scaling peer-to-peer advertising in a unique way by uplifting market voice, engagement and social conversion.
Atherton has been named to the Forbes 30 Under 30 list and was listed as the "5th-Most Powerful Person in Digital Fashion" by British Vogue. She is known for co-creating and appearing in the British reality TV show Made in Chelsea, and has since focused on enterprise, appearing as a Business Buddy on the BBC's Young Dragon's Den show, Pocket Money Pitch and judging the UK's national enterprise challenge.
Amber Atherton on the Opportunity that Brands Have Through Customer Interactions
Amber Atherton on How Zyper is Creating A New Sphere of Influencer
Amber Atherton on Community Marketing
Amber Atherton on How to Build Your Brand's Fan Community
Amber Atherton's Speech Topics
Getting Ahead of the Gen Z Consumer
Amber Atherton, Founder and CEO of Zyper, takes audiences on an entrepreneurial journey as she discusses using storytelling and connecting with your passion to build a brand. Atherton shares the intricacies of building community, identifying true brand influencers, Gen Z consumer behavior, and how brands can realign their goals to meet the needs of the customer.