Bert Jacobs

Keynote Speaker

Co-Founder and Chief Executive of Life is Good

Bert Jacobs is co-founder and CEO (Chief Executive Optimist) of Life is Good, which spreads the power of optimism through inspiring art, a passionate community and groundbreaking nonprofit work.

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Bert Jacobs is the Co-Founder and Chief Executive Optimist of Life is Good, the original positive lifestyle brand.

With $250M in retail sales, Life is Good operates an omni-channel model with a thriving ecommerce business, 51 Life is Good shops across the country and a flourishing wholesale division.

In 1994, Bert and his brother John were sleeping in their van and selling their t-shirt designs up and down the East Coast. Equipped only with their mother Joan’s resilient optimism and their last $78, the brothers designed the first Life is Good t-shirt – and struck a chord that’s still resonating over thirty years later. Today, Life is Good has grown into a powerhouse of positivity, inspiring a worldwide community of optimists and donating more than 10% of all net profits toward helping kids in need through their integrated nonprofit partner, the Life is Good Playmaker Project.

Because of his unique perspective that ties rational optimism to business, Bert has received honorary degrees from 5 major universities or colleges. He has shared his transformative message at a wide range of gatherings and leadership conferences including Inc 5000, Morgan Stanley, SAP Sapphire, Discover, and more. He and John have been featured in Forbes, The New York Times, The Wall Street Journal, Inc. Magazine, Men’s Health Magazine, and on television programs such as NPR’s How I Built This, CNNMoney, CNBC’s Business Nation, ABC News’ Nightline, NBC’s The Today Show, and many others.

Featured Videos

Bert Jacobs

Bert Jacobs- Speaker Reel 2025

Bert Jacobs

Bert Jacobs – Life is (Still) Good

Bert Jacobs

Life is Good Brand Video

Bert Jacobs

Change YOUR Perspective and Live YOUR Success

Bert Jacobs

Bert Jacobs on Doing Good, Feels Good

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Bert Jacobs on Gratitude is a Superpower

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Bert Jacobs on CNBC’s How I Made It

Bert Jacobs’ Speech Topics

Life is Not Easy, Life is Not Perfect, Life is Good

Bert & John Jacobs founded Life is Good to inspire people to celebrate the good around them. Over time, a vibrant community grew that taught them that optimism is the most powerful strategy to living a happy and fulfilling life, especially in the hardest of times. In times of uncertainty, fear, loss, and tragedy, we still have the choice to focus our energy on what’s right in our lives and the world around us and find the opportunity instead of obstacles. We have the ability to use these times of darkness to come together, to see each other as humans (not just co-workers or clients), build unbreakable bonds, and innovate like never before. Through this virtual keynote experience, Bert or John Jacobs will share the inspiring business story of Life is Good, from the humble beginnings selling T-shirts out of a van, to finding opportunity in the face of hardships like the Great Recession & unthinkable tragedies like the Boston Marathon Bombing, which took place steps from the Life is Good Headquarters. Audience members will leave this keynote with a renewed sense of optimism and with the tools and inspiration needed to find and grow the good around them – in business and in life.
Optimism Can Take You Anywhere

John Jacobs and his brother Bert launched the Life is Good Company with $78 in their pockets selling t-shirts on the streets of Boston. Today, Life is Good is a $100-million, positive lifestyle brand sold by more than 2,000 retailers across the U.S. and Canada. Their inspiring business story and lessons on optimism and corporate social responsibility will demonstrate how focusing on the good can transform your mindset, business, and take you anywhere. Tailor your keynote to emphasize:
- The Power of Optimism: Discover how to live life with purpose and enjoy the ride
- Entrepreneurship for Companies of All Sizes: Cultivate a culture of innovation and entrepreneurship
- Positive Purpose: Integrate social mission into your business …the authentic way

Works by Bert Jacobs

Bert Jacobs
Life is Good: The Book

Bert Jacobs Topics & Types

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Bert Jacobs

Featured Videos

Bert Jacobs’ Speech Topics

Life is Not Easy, Life is Not Perfect, Life is Good

Optimism Can Take You Anywhere

Works by Bert Jacobs

Bert Jacobs

Bert Jacobs Topics & Types

REQUEST AVAILABILITY