Bert Jacobs

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Bert Jacobs Profile Photo

Bert Jacobs

Co-Founder & Chief Executive of Life is Good

Bert Jacobs is co-founder and CEO (Chief Executive Optimist) of Life is Good, which spreads the power of optimism through inspiring art, a passionate community and groundbreaking nonprofit work.

Bert Jacobs Profile Photo

Keynote speaker Bert Jacobs is co-founder and CEO (Chief Executive Optimist) of Life is Good, which spreads the power of optimism through inspiring art, a passionate community, and groundbreaking nonprofit work.

Bert and his brother John launched their business with $78 in their pockets, selling T-shirts in the streets of Boston and at college dorms up and down the East Coast. Today, Life is Good is a $100 million positive lifestyle brand sold by over 2,000 retailers across the US and Canada.

Early on, Bert and John were inspired by stories of people, mainly children, facing great adversity. These stories illustrated that optimism is most powerful in the darkest of times and inspired the creation of a fully integrated business model dedicated to helping kids in need. Life is Good donates at least 10% of its annual net profits to the Life is Good Kids Foundation to positively impact over 1 million kids every year facing poverty, violence, and illness.

Bert focuses his energy on guiding overall vision and creating the art and message for the brand across categories. He enjoys live music, travel, and surfing. His shoes do not always match.

To inspire others to choose optimism and grow the good in their lives, Bert and John wrote Life is Good: The Book/ How to Live with Purpose and Enjoy the Ride, published by National Geographic in September 2015.

Bert has been awarded honorary doctorates from several universities for entrepreneurship, business innovation and philanthropy. He and Life is Good have been featured on CNNMoney, CNBC’s Business Nation, ABC News’ Nightline, NBC’s The Today Show, The New York Times, The Wall Street Journal, Inc. Magazine, and Men’s Health Magazine, among others.

Featured Videos

Bert Jacobs Profile Photo

Bert Jacobs

Bert Jacobs – Life is (Still) Good
Bert Jacobs Profile Photo

Bert Jacobs

Life is Good Brand Video
Bert Jacobs Profile Photo

Bert Jacobs

Change YOUR Perspective and Live YOUR Success
Bert Jacobs Profile Photo

Bert Jacobs

Speaking Sizzle
Bert Jacobs Profile Photo

Bert Jacobs

Bert Jacobs on Doing Good, Feels Good
Bert Jacobs Profile Photo

Bert Jacobs

Bert Jacobs on Gratitude is a Superpower
Bert Jacobs Profile Photo

Bert Jacobs

Bert Jacobs on CNBC’s How I Made It

Bert Jacobs’s Speech Topics

  • Life is Not Easy, Life is Not Perfect, Life is Good

    Bert & John Jacobs founded Life is Good to inspire people to celebrate the good around them. Over time, a vibrant community grew that taught them that optimism is the most powerful strategy to living a happy and fulfilling life, especially in the hardest of times. In times of uncertainty, fear, loss, and tragedy, we still have the choice to focus our energy on what’s right in our lives and the world around us and find the opportunity instead of obstacles. We have the ability to use these times of darkness to come together, to see each other as humans (not just co-workers or clients), build unbreakable bonds, and innovate like never before. Through this virtual keynote experience, Bert or John Jacobs will share the inspiring business story of Life is Good, from the humble beginnings selling T-shirts out of a van, to finding opportunity in the face of hardships like the Great Recession & unthinkable tragedies like the Boston Marathon Bombing, which took place steps from the Life is Good Headquarters. Audience members will leave this keynote with a renewed sense of optimism and with the tools and inspiration needed to find and grow the good around them – in business and in life.


  • Optimism Can Take You Anywhere

    John Jacobs and his brother Bert launched the Life is Good Company with $78 in their pockets selling t-shirts on the streets of Boston. Today, Life is Good is a $100-million, positive lifestyle brand sold by more than 2,000 retailers across the U.S. and Canada. Their inspiring business story and lessons on optimism and corporate social responsibility will demonstrate how focusing on the good can transform your mindset, business, and take you anywhere. Tailor your keynote to emphasize:  

    • The Power of Optimism: Discover how to live life with purpose and enjoy the ride
    • Entrepreneurship for Companies of All Sizes: Cultivate a culture of innovation and entrepreneurship
    • Positive Purpose: Integrate social mission into your business …the authentic way

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