Ted Wright
CEO of Fizz (since 2001); Co-Owner of Stuckey’s; Best Selling Author of Fizz, Word of Mouth Marketing Revealed; Lecturer at The Wharton School of Business
As the foremost authority on word-of-mouth marketing, Ted Wright shows you how to effectively market “through people instead of to people.” Deeply data-centric but not nerdy about it, Ted demonstrates how to optimize the brand advocates you already have and get them to bring along the other 90% of your addressable market to become customers and then raving fans. The winner of numerous Best Speaker awards from Wharton to the Association of National Advertisers, Ted will keep your audience engaged and off their phones by walking you step-by-step through the power of WOMM and how to apply it to your business tomorrow.
$40K - $70K
Web
In 2015 Phil Kotler described Ted Wright as “The pioneer of modern Word of Mouth Marketing.” As the CEO of Fizz, Ted Wright leads the largest and most successful word-of-mouth marketing firm in the world. Operating in 13 time zones around the world, Fizz’s clients are a laundry list of Fortune 100 companies, global sports leagues, and the occasional hot start-up.
Ted has taught at the Wharton School since 2010 and is the author of the best-selling book entitled Fizz, WOMM Revealed. For fun, Ted drives too fast and drinks fine bourbon, but never at the same time. He is an Honors graduate of the University of Chicago’s business school as well as an alumnus of Booz Allen & Hamilton. He has been with his very patient wife since 1987, together they have a son that outshines them both.
Featured Videos
Ted Wright
WOMM For My Company
Ted Wright’s Speech Topics
Einstein, Gene Simons, and Elon Musk walk into a bar… The Story of Word of Mouth Marketing and How to Apply it to Your Business
In 16 slides over 42 minutes and 15 seconds, Ted will reveal the Why”, How” and “What” of Word of Mouth marketing. After he’s done, you’ll know all of the following:
- The math/data behind word of mouth is such that YOU could present to any stakeholder
- The word-of-mouth filters that you should be applying to ALL of your customer-facing communications to get the most out of each marketing dollar
- Know how you apply the lesson of Word of Mouth to your broadcast efforts and jump those KPIs by 15%-25%
- Know how to differentiate between Advocates and Influencers and how to teach effectively at the correct
- Understand all of the data and math behind how Word of Mouth works such that you’ll be able to present the full concept to even the most skeptical stakeholders
- Take away 7 tips you can start to implement tomorrow across all of your marketing and advertising efforts
Works by Ted Wright
Bring This Speaker to Your Stage
Tell us about your event and our team will confirm availability and fees right away.