Susan Schwab

An Introduction to International Trade

With 95% of the world’s customers outside U.S. borders, small and medium sized companies need to develop a strong understanding of international trade rules and opportunities in order to succeed in a global marketplace. In a customized presentation filled with anecdotes, negotiation tips and cultural lessons, Schwab shares with audiences the recent history of global trade and the ins and outs of doing business internationally.

Doing Business with the U.S.: Navigating Trade Challenges and Opportunities with Susan Schwab

With every change in U.S. administration, trade policies shift—reshaping opportunities and challenges for businesses worldwide over the next four years. Susan Schwab, former U.S. Trade Representative, offers a masterclass in understanding the dynamics of U.S. trade policy. From the decision-making process and key influencers to the balance between protectionism and openness, Schwab equips international audiences with the tools to anticipate and adapt to changes in real time.

Schwab’s insider knowledge clarifies what businesses and policymakers should monitor—whether it’s new regulations, emerging trade agreements, or geopolitical factors affecting global commerce. Her practical insights help organizations position themselves strategically, ensuring they remain competitive and compliant in a rapidly changing environment.

Designed for international leaders and trade professionals, Schwab’s presentations offer guidance that extends beyond immediate politics, delivering strategies for success across administrations and into the future of global trade.

U.S. Trade Policy Today and the Road Ahead for Corporate America

Having been at the forefront of U.S. global trade strategy, negotiations and market activities, Ambassador Schwab shares a senior-level overview of the politics and policy initiatives at the White House and on Capitol Hill. She takes a broad look—tailoring her remarks to her audience’s specific trade interests and challenges—at future international trends including relations with China, agreements being negotiated by the U.S. and other major trading nations, and how corporate America can benefit from global trade initiatives.