Scott Dadich

Today is an important and exciting moment in the design of our technologies which have a deep, global impact not only in the business arena but in our personal day-to-day lives. We have figured out the rules of creating sleek sophistication and we know, more or less, how to get it right. Now, we need a shift in perspective that allows us to move forward. Scott Dadich calls this shift "The Wrong Theory," and in a fascinating and provocative presentation argues that the future of design and technology is centered in making decisions counter to widely accepted convention. Dadich served as Editor-in-Chief of WIRED. Dadich spearheaded the launch of WIRED’s first-ever design retreat, WIRED by Design, held at George Lucas’ Skywalker Ranch; secured an exclusive interview and photo shoot with one of the world’s most wanted men, Edward Snowden, and collaborated on special issues with both Bill Gates and blockbuster Hollywood filmmakers Christopher Nolan and J.J. Abrams. With WIRED.com’s renewed emphasis on digital storytelling, traffic to the site has grown 42 percent during his tenure and WIRED has been recognized with ten National Magazine Award nominations, eight Webby Awards and 23 Society of Publication Designers medals. Collectively, Dadich’s work has been recognized with more than 100 national design and editorial awards from organizations such as ASME, SPD, the Art Directors Club, American Photography, American Illustration, the Society of Illustrators and the Type Directors Club. Dadich also serves on the board of directors for the American Society of Magazine Editors (ASME), the Kleiner Perkins Caufield & Byers Design Council and the People’s Portfolio, a nonprofit organization dedicated to respecting and upholding human rights through portrait photography by renowned photographer Platon.