Keynote Speaker
Consumer Trend Tracker, Food Trends Editor, NBC's TODAY and Author
An expert analyst on consumer behavior, new products and the changing retail landscape, “Supermarket Guru” Phil Lempert offers critical lessons in how to appeal to the new consumer, helping leaders across industries understand shifts and capture opportunities before they become mainstream trends.
Phil Lempert’s uncanny ability to understand the mind of the consumer and identify future trends is mission-critical knowledge for leaders in any organization. Using his expert analysis of consumer behavior, Lempert offers audiences a roadmap to hidden opportunities in presentations that are custom-tailored to each audience. His preparation includes polling the 1.2 million monthly visitors to his website on questions related the industry, service or product he’s discussing. He delivers those findings and connects the dots to provide valuable insights. As one of America’s leading consumer analysts, Lempert appears regularly in the media: He is the food trends editor and a correspondent for NBC’s Today; offers weekly product reviews on ABC News Now; is host and executive producer of PBS’ Food Sense; and has been featured in many print publications, including The New York Times, The Wall Street Journal, Forbes and Newsweek. A new media pioneer, his SupermarketGuru.com website is now one of the Internet’s leading food and health resources, reaching more than 9 million people each year. In January 2010, he launched Koodies.net, a social network for kid “foodies” and their parents. Lempert’s uncanny ability to grasp and articulate future trends, coupled with his ability to customize his presentations helps audiences gain a foothold on the future and leave with valuable knowledge they can immediately use.
The way in which we communicate with consumers has drastically changed with the arrival of online and mobile social media. Every year, more and more social networks, apps, and technologies emerge—and hundreds of thousands of new users join them each day. Though it may seem daunting, each new social outlet is a new opportunity to connect with the people who buy your products and interact with your brand regularly. Execute your social strategy correctly, and you can optimize your existing customers’ experience with your brand, and bring new customers to the register. But where should you start? The Supermarket Guru Social Media Symposium is a comprehensive, one-day workshop designed to help food companies and food retailers win in the social arena. Led by Phil Lempert and his team of social and mobile experts, the half-day symposium will leave you with an improved understanding of what can be done NOW to start putting your social media to work in order to generate new customers, increase transaction sizes, and inspire brand loyalty. Lempert and his team combine expert knowledge with real-world case studies of social successes and failures to paint a broad picture of what’s available to retailers today. This symposium constructs a foundation of basic knowledge of networks such as Faceboook, Google+, Twitter, and FourSquare, on which to build a complete understanding of how consumers are using these technologies to decide what to buy, and where to buy it. It is the time to take advantage of the tools available, and kick start your social strategy.
In a unique presentation that will change the way you do business, trend expert Phil Lempert opens the door on the future and shows where the opportunities lie for serious business growth. Lempert links growth to key trends in business and demographics, including:
Rising prices and a downturn economy have created a major shift in buying habits and consumer attitudes. Now more than ever, profits depend on being a step ahead and anticipating how those shifts will affect your business. In this presentation Lempert outlines how your consumers are using lessons learned over the past 18 months to get on the road to recovery. Lempert also examines what's changed forever and what traits from before the downturn remain.
There is a new face in retailing and consumer products—and buyers are loving it! The “category busters,” like Home Depot, Trader Joe's and Wal*Mart and the thousands of new choices in consumer products focused on health and wellness have changed the landscape forever. In the rapidly shifting space, what is successful and why? What retail formats are growing and which are declining? What are the next category busters to come and what is the next trend ahead in the consumer product space? Are supermarkets and mass retails on the path to becoming tomorrow's dinosaurs? One of the world’s most respect consumer trend experts who the media consistently turns to in reviewing and previewing new products and services, Phil Lempert reviews key consumer factors that will lead your business to the next retail opportunities.
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