Maddy Dychtwald

Maddy Dychtwald'S SPEAKING FEE $25K - $40K

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Maddy Dychtwald Profile Photo

Maddy Dychtwald

Expert on Lifestyle Trends and Author

Leading authority on the age wave and the ascent of women, Maddy Dychtwald combines data-driven insights with inspirational storytelling to dramatically re-imagine aging, retirement, and today’s most powerful consumer segments.

Maddy Dychtwald Profile Photo

For more than 30 years, Maddy Dychtwald has been deeply involved in exploring all aspects of the age wave and how it’s transforming the marketplace, the workplace, our world, and our lives. Along the way, she has become an internationally acclaimed author, speaker, Wall Street Journal blogger, and thought leader on longevity, aging, the new retirement, and the ascent of women.

A successful entrepreneur, Dychtwald co-founded Age Wave, the world’s leader in understanding and addressing the far-reaching impacts of our aging population. The Age Wave team has worked with more than half of the Fortune 500 in industries ranging from healthcare and medical technology to financial services and consumer marketing.

With women at the forefront of the longevity revolution, Dychtwald has dug deep into their specific longevity-related wants, needs, and challenges. She has led numerous acclaimed studies on women and money, including the landmark Women, Money and Power sponsored by Allianz and, most recently, Women and Financial Wellness: Beyond the Bottom Line for Bank of America Merrill Lynch. In addition, she has been involved in more than 25 thought leadership research studies worldwide on aging, longevity, retirement, health, family, caregiving, housing, and leisure, which have cumulatively garnered more than 12 billion media impressions.

She is the author of three books, Cycles: How We Will Live, Work, and Buy (voted Book of the Year by the National Community Colleges Association), Influence: How Women’s Soaring Economic Power Will Transform Our World for the Better, and the children’s/young readers’ book Gideon’s Dream: A Tale of New Beginnings. Currently she is writing a new book that combines her professional and personal passions: Ageless Aging: 50 Simple Hacks to Reboot Your Life.

As a member of The Wall Street Journal’s Expert Panel on Retirement, Dychtwald’s posts on leadership, wealth management, and financial planning have topped the most-read lists for their categories in 2017 and 2018. Her insights and research have also been featured in prominent media outlets, including Bloomberg Businessweek, Forbes, Newsweek, Time, Fox Business News, CNBC, and NPR.

Having watched both her mother and mother-in-law battle dementia, Dychtwald is committed to eradicating this horrific disease. She is a co-founder of the non-profit Women Against Alzheimer’s and serves as a board member of the non-profit BrightFocus Foundation, which funds cutting-edge research to cure diseases of the brain and eye. She is also a founding member of the XPRIZE Alzheimer’s Brain Trust, which is working to globally crowdsource innovative solutions to end Alzheimer’s.

A working mom for much of her adult life, Dychtwald is now an empty nester. She is passionate about her family as well as about longevity as both a demographic phenomenon and a personal journey. She and her husband Ken were recently awarded the prestigious Esalen Prize for their outstanding contributions to advancing the human potential of aging men and women worldwide.

Featured Videos

Maddy Dychtwald Profile Photo
Maddy Dychtwald
Maddy Dychtwald Interview with IPT Forum 2018 – “When I’m 65”
Maddy Dychtwald Profile Photo
Maddy Dychtwald
Maddy Dychtwald on Generational Diversity
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Maddy Dychtwald
Maddy Dychtwald on the Cyclic Lifeplan
Maddy Dychtwald Profile Photo
Maddy Dychtwald
Maddy Dychtwald on Disrupting Aging
Maddy Dychtwald Profile Photo
Maddy Dychtwald
Maddy Dychtwald on Ageless Aging
Maddy Dychtwald Profile Photo
Maddy Dychtwald
Maddy Dychtwald on Career Interruptions for Women
Maddy Dychtwald Profile Photo
Maddy Dychtwald
Maddy Dychtwald on A Women’s Life Journey

Maddy Dychtwald’s Speech Topics

  • How the Age Wave is Transforming the Marketplace, the Workplace, and Our Lives

    It’s no secret that increasing longevity, declining fertility, and aging Baby Boomers are triggering an enormous age wave. But what is the effect? This unprecedented age wave has the potential to create tremendous marketplace and work/talent opportunities — and brings with it critical social and financial challenges.


    In this informative presentation, generational expert Maddy Dychtwald, uncovers key insights from her company Age Wave’s research to describe the most pressing social, financial, and marketplace challenges created by the age wave, opportunities we can expect to see in the coming years, and what we can do now to prepare.


    Key topics include: 

    • The total disruption of aging as we know it
    • Productive and creative ways people are using their newfound longevity 
    • How aging Boomers are transforming established paradigms of work and retirement
    • How leisure, learning, and discovering purpose are becoming more relevant for older adults and how that will hugely impact business
    • How the cyclic life plan creates new opportunities for reinvention for individuals and the businesses that serve them
    • The three most effective ways to meet the new diversity mandate: managing a four-generation workforce; and
    • The three core principles to guide every strategy for marketing and selling to older adults

    Dychtwalds’s illuminating approach to these urgent issues brings new focus to the topic that is increasingly on everyone’s mind, from business leaders and policymakers to individuals planning for their own future. Audiences leave with a new perspective on the age wave, what it means for them personally and professionally, and concrete ideas for implementing and adapting to change. 

  • Women & Financial Wellness: Beyond the Bottom Line

    The growing financial power of women may be the most important demographic trend impacting financial services today. New generations of empowered women — bolstered by unprecedented levels of education, workforce participation, rising geopolitical power, and escalating income and wealth — are assuming increasingly influential roles in their own and their family’s financial management. The financial services industry, historically catering primarily to men, must find new ways to win the hearts, minds, and wallets of this critical and growing client base.


    Drawing on insights from decades of research from her company, Age Wave, Maddy Dychtwald combines data and powerful storytelling to address these topics:


    • How greater longevity can catalyze women of all ages to plan for their longer lives
    • How a woman’s life journey is still fundamentally different than a man’s with vast financial implications
    • How family interdependencies impact women and their approach to money
    • Unpacking the gender retirement gap
    • Defining the lifetime pay gap and wealth gap: what they are, how they’re different, and the steps women can take right now to make up for them
    • The important role men can play in this new financial equation
    • The five critical characteristics women look for in their financial professional and the five steps financial professionals can take to more effectively meet women’s wants, needs, and goals

    Dychtwalds’s illuminating approach to these urgent issues brings new focus to a topic that grows more relevant each day, leaving audiences — whether they be women wanting to take charge of their own financial security or the financial professionals who want to better serve them — with food for thought and concrete ideas for implementing and adapting to change. 

  • The New 50+ Woman: A Consumer Force to Be Reckoned With

    50+ women as a consumer force have been hiding in plain sight, but that is about to change. Bolstered by unprecedented levels of education and workforce participation, escalating income and wealth, and rising longevity and vitality, they are fast becoming the most powerful and influential segment of the consumer marketplace. Yet they often feel ignored or misunderstood by brands and marketers and don’t want to be defined through a youth-focused gender lens or by their age alone. 


    Drawing on decades of proprietary research by her company Age Wave, generational marketing expert Maddy Dychtwald explains why 50+ women are a consumer force to be reckoned with for businesses of all kinds from financial services and healthcare to fashion and home furnishings.


    From her vantage point as a successful entrepreneur, author, researcher, Wall Street Journal blogger, wife and mother — and a 50+ woman herself — Dychtwald combines data-driven insights with inspirational storytelling, illuminating this market segment’s core attitudes, motivations, and behavioral patterns, and offering the keys to unlocking its consumer potential.


    Topics explored in this presentation include:

    • The size and financial clout of this growing market segment
    • The consumer purchasing power and passions of this market, including their approach to spending, gifting, saving, and investing 
    • How 50+ women are disrupting aging, leading the longevity revolution
    • The emotions, desires, and concerns that motivate their purchasing decisions
    • The ageist messaging that turns them off — and how to avoid these communications pitfalls 
    • How technology and social media can be both a barrier and a benefit
    • How today’s different generations of women influence each other and their purchasing decisions
    • The five-step action plan you need to capture this powerful market segment

What other organizations say about Maddy Dychtwald

Maddy was exceptional! She combines research driven data with poignant stories, humor and multi-media that bring the data alive for the audience.

Technology

What other organizations say about Maddy Dychtwald

Maddy Dychtwald did an outstanding presentation. The program was very informative and was delivered in a powerful manner. Her insight and knowledge of the financial services industry provides a perfect ending to motivate the audience in taking advantage of the wonderful market opportunities.

Distribution

What other organizations say about Maddy Dychtwald

Maddy was fantastic. Her personal, interactive, and multi-media presentation style was an excellent role model for all speakers in this edu-tainment age. Her presentation injected new, powerful and provocative marketing paradigms into our business and inspired us greatly in our innovation drive.

Food

What other organizations say about Maddy Dychtwald

Maddy was terrific! The material was on target, extremely relevant and timely, and of vital importance to our membership. She took the steps necessary to learn as much as possible about our audience and their needs. That’s the kind of effort that guarantees the unbelievably positive response we received.

Retail

What other organizations say about Maddy Dychtwald

Your presentation was perfect! Your stories, insights and data painted a comprehensive picture of women and money in a very compelling way.

Financial Services

What other organizations say about Maddy Dychtwald

Maddy was very much the keynote we like to work with one who will learn more about our target audience. Over 90 percent of the audience told us they appreciated her knowledge of the industry in both the US and in Canada. We would recommend her to other organizations who are considering hiring her she was definitely keynote material.

Financial Services

What other organizations say about Maddy Dychtwald

Maddy gave more than a presentation. She offered an exceptional degree of intellect, passion and knowledge that was both empowering and contagious. Through various channels and methods, including PowerPoint, video clips, statistics, personal stories and genuine conversation, Maddy truly engaged our female leaders. It is clear that Maddy not only understands the political, business and socioeconomic factors that shape the world for women today, but she has a firm grasp of how those trends will evolve and impact our world in the future – and is ahead of the curve in recognizing them.

Financial Services

What other organizations say about Maddy Dychtwald

Maddy’s presentation was great! The topics resonated with our members and were very timely. The presentation was particularly engaging and the members and made them think about things in a different way about themselves and their families.

Financial Services

What other organizations say about Maddy Dychtwald

Maddy’s presentation was thought-provoking on many levels. Many speakers referred to the information you presented in a very positive way about how we need to think about our customers and products given the powerful change in demographics.

Financial Services

What other organizations say about Maddy Dychtwald

Maddy captured our attention from the start! Her dynamic, information rich and provocative presentation effectively demonstrated that we are all riding a wave that has the potential to propel organizations and individuals to new, exciting ways of working and living — or swamp us with uncertainty. Maddy’s excellent use of multimedia enabled us to hear and see the implications of this wave in our lives.

Health Care

What other organizations say about Maddy Dychtwald

Amazing!!! I wasn’t expecting anything less! Clients loved her presentation!!!

Technology

What other organizations say about Maddy Dychtwald

The presentation before the Mayors’ Conference Thursday evening was simply stunning. It will be a night to be remembered for a long time to come.

Government

What other organizations say about Maddy Dychtwald

There was so much buzz about your speech you touched just the right cord. You left the attendees with some provocative things to think about in terms of women and money both men and women alike.

Insurance

What other organizations say about Maddy Dychtwald

Please accept our thanks and appreciation for your willingness to serve as an outstanding keynoter and moderator during the Mature Women’s Summit. You are a true idea generator and leader of others.

Education Programs

What other organizations say about Maddy Dychtwald

Your wonderful presentation was timely, informative, entertaining and highly relevant to our audience!

Financial Services

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