Maddy Dychtwald
Maddy Dychtwald's Speaking Fee $25K - $40K

Maddy Dychtwald

Leading authority on the age wave and the ascent of women, Maddy Dychtwald combines data-driven insights with inspirational storytelling to dramatically re-imagine aging, retirement, and today’s most powerful consumer segments.
Expert on Lifestyle Trends and Author

Expertise In:

  • Business Growth and Trends
  • Consumer Trends
  • Marketing
  • Teamwork
  • Women in Business Leadership

Audience & Industry

  • The Marketing and Advertising Industry
  • The Health Care Industry
  • The Finance Industry
  • The Service Industry
  • Associations

Leading authority on the age wave and the ascent of women, Maddy Dychtwald combines data-driven insights with inspirational storytelling to dramatically re-imagine aging, retirement, and today’s most powerful consumer segments.

For more than 30 years, Maddy Dychtwald has been deeply involved in exploring all aspects of the age wave and how it’s transforming the marketplace, the workplace, our world, and our lives. Along the way, she has become an internationally acclaimed author, speaker, Wall Street Journal blogger, and thought leader on longevity, aging, the new retirement, and the ascent of women.

A successful entrepreneur, Dychtwald co-founded Age Wave, the world’s leader in understanding and addressing the far-reaching impacts of our aging population. The Age Wave team has worked with more than half of the Fortune 500 in industries ranging from healthcare and medical technology to financial services and consumer marketing.

With women at the forefront of the longevity revolution, Dychtwald has dug deep into their specific longevity-related wants, needs, and challenges. She has led numerous acclaimed studies on women and money, including the landmark Women, Money and Power sponsored by Allianz and, most recently, Women and Financial Wellness: Beyond the Bottom Line for Bank of America Merrill Lynch. In addition, she has been involved in more than 25 thought leadership research studies worldwide on aging, longevity, retirement, health, family, caregiving, housing, and leisure, which have cumulatively garnered more than 12 billion media impressions.

She is the author of three books, Cycles: How We Will Live, Work, and Buy (voted Book of the Year by the National Community Colleges Association), Influence: How Women’s Soaring Economic Power Will Transform Our World for the Better, and the children’s/young readers’ book Gideon’s Dream: A Tale of New Beginnings. Currently she is writing a new book that combines her professional and personal passions: Ageless Aging: 50 Simple Hacks to Reboot Your Life.

As a member of The Wall Street Journal’s Expert Panel on Retirement, Dychtwald’s posts on leadership, wealth management, and financial planning have topped the most-read lists for their categories in 2017 and 2018. Her insights and research have also been featured in prominent media outlets, including Bloomberg Businessweek, Forbes, Newsweek, Time, Fox Business News, CNBC, and NPR.

Having watched both her mother and mother-in-law battle dementia, Dychtwald is committed to eradicating this horrific disease. She is a co-founder of the non-profit Women Against Alzheimer’s and serves as a board member of the non-profit BrightFocus Foundation, which funds cutting-edge research to cure diseases of the brain and eye. She is also a founding member of the XPRIZE Alzheimer’s Brain Trust, which is working to globally crowdsource innovative solutions to end Alzheimer’s.

A working mom for much of her adult life, Dychtwald is now an empty nester. She is passionate about her family as well as about longevity as both a demographic phenomenon and a personal journey. She and her husband Ken were recently awarded the prestigious Esalen Prize for their outstanding contributions to advancing the human potential of aging men and women worldwide.

Featured Videos

Maddy Dychtwald's Speech Topics

The New 50+ Woman: A Consumer Force to Be Reckoned With

50+ women as a consumer force have been hiding in plain sight, but that is about to change. Bolstered by unprecedented levels of education and workforce participation, escalating income and wealth, and rising longevity and vitality, they are fast becoming the most powerful and influential segment of the consumer marketplace. Yet they often feel ignored or misunderstood by brands and marketers and don’t want to be defined through a youth-focused gender lens or by their age alone.

Drawing on decades of proprietary research by her company Age Wave, generational marketing expert Maddy Dychtwald explains why 50+ women are a consumer force to be reckoned with for businesses of all kinds from financial services and healthcare to fashion and home furnishings.

From her vantage point as a successful entrepreneur, author, researcher, Wall Street Journal blogger, wife and mother — and a 50+ woman herself — Dychtwald combines data-driven insights with inspirational storytelling, illuminating this market segment’s core attitudes, motivations, and behavioral patterns, and offering the keys to unlocking its consumer potential.

Topics explored in this presentation include:

  • The size and financial clout of this growing market segment
  • The consumer purchasing power and passions of this market, including their approach to spending, gifting, saving, and investing
  • How 50+ women are disrupting aging, leading the longevity revolution
  • The emotions, desires, and concerns that motivate their purchasing decisions
  • The ageist messaging that turns them off — and how to avoid these communications pitfalls
  • How technology and social media can be both a barrier and a benefit
  • How today’s different generations of women influence each other and their purchasing decisions
  • The five-step action plan you need to capture this powerful market segment

Women & Financial Wellness: Beyond the Bottom Line

The growing financial power of women may be the most important demographic trend impacting financial services today. New generations of empowered women — bolstered by unprecedented levels of education, workforce participation, rising geopolitical power, and escalating income and wealth — are assuming increasingly influential roles in their own and their family’s financial management. The financial services industry, historically catering primarily to men, must find new ways to win the hearts, minds, and wallets of this critical and growing client base.

Drawing on insights from decades of research from her company, Age Wave, Maddy Dychtwald combines data and powerful storytelling to address these topics:

  • How greater longevity can catalyze women of all ages to plan for their longer lives
  • How a woman’s life journey is still fundamentally different than a man’s with vast financial implications
  • How family interdependencies impact women and their approach to money
  • Unpacking the gender retirement gap
  • Defining the lifetime pay gap and wealth gap: what they are, how they’re different, and the steps women can take right now to make up for them
  • The important role men can play in this new financial equation
  • The five critical characteristics women look for in their financial professional and the five steps financial professionals can take to more effectively meet women’s wants, needs, and goals

Dychtwalds’s illuminating approach to these urgent issues brings new focus to a topic that grows more relevant each day, leaving audiences — whether they be women wanting to take charge of their own financial security or the financial professionals who want to better serve them — with food for thought and concrete ideas for implementing and adapting to change.

How the Age Wave is Transforming the Marketplace, the Workplace, and Our Lives

It’s no secret that increasing longevity, declining fertility, and aging Baby Boomers are triggering an enormous age wave. But what is the effect? This unprecedented age wave has the potential to create tremendous marketplace and work/talent opportunities — and brings with it critical social and financial challenges.

In this informative presentation, generational expert Maddy Dychtwald, uncovers key insights from her company Age Wave’s research to describe the most pressing social, financial, and marketplace challenges created by the age wave, opportunities we can expect to see in the coming years, and what we can do now to prepare.

Key topics include:

  • The total disruption of aging as we know it
  • Productive and creative ways people are using their newfound longevity
  • How aging Boomers are transforming established paradigms of work and retirement
  • How leisure, learning, and discovering purpose are becoming more relevant for older adults and how that will hugely impact business
  • How the cyclic life plan creates new opportunities for reinvention for individuals and the businesses that serve them
  • The three most effective ways to meet the new diversity mandate: managing a four-generation workforce; and
  • The three core principles to guide every strategy for marketing and selling to older adults

Dychtwalds’s illuminating approach to these urgent issues brings new focus to the topic that is increasingly on everyone’s mind, from business leaders and policymakers to individuals planning for their own future. Audiences leave with a new perspective on the age wave, what it means for them personally and professionally, and concrete ideas for implementing and adapting to change.

Works by Maddy Dychtwald