- Business Growth and Trends
- Consumer Trends
- Women in Business Leadership
Audience & Industry
- The Marketing and Advertising Industry
- The Health Care Industry
- The Finance Industry
- The Service Industry
Maddy Dychtwald is a leading authority on generational marketing and demographics.
As co-founder and senior vice president of the premier think-tank Age Wave, Inc., Maddy Dychtwald analyzes and forecasts trends related to the baby boomer and over-50 populations, providing audiences with a thumbnail sketch of what the future will look like as the current crop of boomers ages, and─more importantly─how these demographic trends will influence the economy. Drawing on more than 15 years of research and analysis, Dychtwald’s presentations combine demographic facts with savvy business acumen. She enlightens audiences on the upcoming scientific breakthroughs and lifestyle trends that will impact healthcare, financial services, retail, consumer products and a myriad of other industries and shows audiences how to take advantage of these new opportunities. Frequently featured in newspapers, magazines and trade publications, Dychtwald is the author of Cycles: How We Will Live, Work and Buy and co-author of Influence: How Women's Soaring Economic Power Will Transform Our World for the Better (May 2010).
How the Age Wave Will Transform the Marketplace, the Workplace and Our Lives
Increasing longevity, declining fertility and aging baby boomers are triggering an enormous “age wave.” This demographic tsunami has the potential to create ground-breaking marketplace and work/talent opportunities—and equally compelling social and financial challenges.
This informative, motivating and entertaining presentation will explore: How will people use their newfound “longevity bonus?” Why will the “cyclic” lifeplan replace the traditional “linear” model? How will aging boomers change established paradigms of work, leisure, learning and retirement—as well as lifetime brand loyalty? What’s the most effective way to market and sell to “middlescent” boomers wishing to enrich the quality of their lives, while forestalling aging? Why is managing a four-generation workforce the new diversity mandate?
(Note: This presentation can be shaped to focus either on the US, North American or global Age Wave.)
Influence: How the Rising Power of Women Will Transform Money, Men and the Marketplace
We have reached a tipping point where a critical mass of women, bolstered by unprecedented levels of education, workforce participation and escalating income are assuming more powerful roles in their family’s purchasing decisions. This is particularly true in the traditionally male-dominated sectors of financial planning, real estate, automotive and technology. Yet most marketers don’t fully understand how today’s woman thinks, feels, cares and buys and how women and men are increasingly partnering to make large purchasing decisions. Drawing on proprietary Age Wave research as well as dramatic insights from her landmark new book, Influence: How Women’s Soaring Economic Power Change Our World for the Better, Maddy Dychtwald explores how the ascent of women is transforming their relationship to their money, their mates, their families, their careers and the marketplace.
Her presentation examines: The historic scope of women’s financial influence and their expanding monetary power; the five things that all men need to know about marketing to influential women; the key ways that women are transforming the workplace and leadership; and how they’re trying to use their increased clout to transform our world for the better.
(Note: This presentation can be customized for the financial services, healthcare, consumer products and retail industries.)
Optimizing Generational Diversity: Four Cohorts Rethink Work, Money, Family, Retirement and Success
For the first time in history, four generations of active adults are simultaneously participating in the workforce and marketplace. Each has its own lifestyle values, attitudes about work and money, means of connecting and communicating, role models and marketplace preferences.
This high-impact presentation will examine: What key social forces have shaped each generation and produced their distinct, core lifetime characteristics? What does each generation hope to get from—and give to—their jobs/careers? How do you manage and motivate each generation, from “encore” workers seeking stimulation and self-worth, to older workers looking for balance and purpose, to mid-career workers trying to reboot their enthusiasm for a longer and more demanding worklife, to young workers struggling to enter the workforce during tough economic times. How does each measure success?
This presentation can focus on how to attract and retain valuable talent and enhance productivity through the creative use of flexible work arrangements, innovative learning, mentoring and sponsoring opportunities, sabbaticals, retraining, re-careering, flex-retirement, and creative compensation and benefits programs. Alternatively, it can orient toward the most effective ways to reach out to—and connect with—Millennials, Gen Xers, Boomers and members of the Silent Generation.
Re-Visioning Retirement: New Timing, New Purpose, New Planning, New Funding
Everyone’s retirement clock has been reset as a result of the recession. But highly acclaimed Age Wave research reveals a surprising finding: This could be a good thing, for individuals, the consumer marketplace and financial planning professionals.
This presentation will explore: Why financial “peace of mind” has become far more important than “wealth” in the new American dream. How women’s rising financial power is transforming their attitudes and behavior toward money, their family dynamics and the field of retirement planning. How the adult lifestage demands of eldercare, sibling care, grandparenthood, singlehood and rehirement will dramatically impact retirement preparation and funding. We’ll also discuss the products, services and guidance people now seek from financial professionals to safeguard a successful retirement while avoiding the five retirement “wildcards” that could shatter their dreams.
The Cure for Our Aging Healthcare System
Whether we live long lives with vitality and purpose or sickness and suffering will depend to a great extent on our ability to reshape the skills, services and incentives of our current healthcare system. This new presentation provides a visionary glimpse into the future, outlining the critical course corrections required to create healthy aging and productive longevity.
Topics to be covered include: Why we must accelerate the scientific breakthroughs needed to prevent, delay and eliminate the horrific diseases of aging (such as Alzheimer’s); why training healthcare professionals to become “aging-ready” will both saves lives and money; how the boomers’ proclivity toward control, self-care and connectivity can help make disease prevention and self-care a national priority; how new technologies and emerging community-based services can enable us to shift the healthcare focus from hospitals and nursing facilities to home-based care; why establishing a humane and dignified approach to end-of-life care has reached a critical tipping point.
Cycles: How We Will Live, Work, and Buy (opens in a new tab)
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Marketing Thought Leader; Author; Global Marketing Officer, Procter & Gamble (2001-2008)