Kim Lear

Building Standout Experiences for Every Generation

Our clients and customers are changing. Baby Boomers are redefining retirement and what it means to age in this country, Gen Xers are stepping into their prime earning years, Millennials are buying homes and having children and Generation Z is controlling an increasing amount of money in the marketplace. As each generation goes through new life stages, it’s crucial for salespeople and relationship builders to see the world through their eyes and meet each customer where they’re at.

The time has come to challenge conventional thinking and explore bold new approaches to relationship building in the face of disruption and shifting demographics. Creating more empathetic, personal and customized experiences is more important than ever. Supported with cutting edge research and category leading case studies, this program will take a deep dive into the evolving expectations of the clients of today and tomorrow.

KEY OBJECTIVES

• Uncover generational shifts
• Define new life stage: The Encore, The Pivot, Emerging Adulthood
• Explore how disruptors have created elevated expectations around speed, transparency, simplicity and personalization
• Create a roadmap to build stand-out client experiences
• Provide takeaways on how to best emotionally connect with different generations

The Age of the Multigenerational Workforce

Study after study has shown us that multigenerational teams outperform more homogeneous groups by almost every measure. This can be attributed to their unique and diverse experiences– the more seasoned employees offer wisdom and expertise, while those on the younger end offer a fresh and innovative perspective. While the advantages are numerous, it turns out, managing multigenerational teams is easier said than done. Today’s teams are often plagued by issues regarding everything from work ethic and retention to succession and fairness.

Today, each generation is taking on new roles in the workplace. Millennials are no longer entry-level employees – they are managers who may oversee older, more seasoned employees. Gen Xers have stepped up to the C-Suite, reinventing and redefining what it means to be a leader. Boomers are transitioning and taking their careers in new directions, and Gen Zers are now on the scene, ready to shake up the work world and present a whole new challenge to their Millennial supervisors. The key to understanding and leveraging these generational trends is to recognize that it’s not about “out with the old, in with the new.” Every generation brings value to the workforce.

On top of these new roles, global changes impact all of us, from technology, to increased competition, to the rapid rate of change. But when faced with these changes, each generation learns to adapt differently.

Kim Lear will give you a closer look into who these generations are and the trends emerging as they adapt to each new career stage. Her research, insights, and original concepts will help you better understand each generation. You’ll leave with a new appreciation for their unique perspective as they navigate the challenges of building effective teams in this brave new multigenerational workforce.

KEY OBJECTIVES

• Explain who the generations are in today’s workforce
• Identify the negative stereotypes that hold teams back
• Present solutions for mentorship, motivation and engagement of all generations
• Provide takeaways on how to best lead multi-generational teams and groom the next generation of leaders
• Explore best—and worst—case studies from organizations who are finding success or failure in this new world of work
• Transform workforce and marketplace obstacles into opportunities

Prepare for the Future: Decoding Demographic Shifts and Generational Patterns

In this age of longevity, our society has become more generationally diverse. Traditionalists, Baby Boomers, Generation Xers, Millennials and Generation Z are working together, living in the same neighborhoods, and influencing one another more than ever. The key to understanding and leveraging these generational trends is to recognize that it’s not about “out with the old, in with the new.” Every generation brings great value to our communities.

Understanding the unique events and conditions that have shaped each generation can help us make sense of the world. From politics, to investing to working, we gain deep insight into how the world is changing when we can see the world through the eyes of a different generation.

Kim Lear will give you a closer look into who these generations are and the trends emerging as they embark on new life stages. Her research, insights and original concepts will help you better understand each generation.