Kathy Varol

Kathy Varol'S SPEAKING FEE Under $25,000

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Kathy Varol

Purpose Strategy Expert; Corporate Social Responsibility (CSR) & ESG Consultant; Former Head of Global Purpose Strategy at adidas

Kathy Varol is an expert at driving profit with purpose. She created the Global Purpose Strategy for adidas, a $22 billion company, encompassing everything adidas does to positively impact People and Planet. She is a Purpose Strategy Expert, and CSR & ESG consultant who has spoken and facilitated workshops around the globe.

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Kathy helps her clients use purpose and ESG to stand out in a competitive environment, attract the best talent, gain consumer loyalty, and fully harness the innovative brain power of their employees (innovation that keeps them miles ahead of the competition). She shares her deep knowledge and “how to” with clients, so they can skip the hard lessons and go straight to strategies that work.  

Kathy has 20 years of experience across brand marketing, strategy and impact, working at established brands like adidas, MillerCoors and Microsoft.

Through her experience, Kathy has developed a repeatable 4-step process to become a purpose-led brand: The Brand Purpose Model. When businesses embed purpose into the heart of their strategy, they don’t just disrupt their industry. They also bring humanity into the workplace, shape the future, and impact the world.

 Kathy created the Global Purpose strategy for adidas, a 22 billion dollar global company, encompassing everything adidas does to positively impact People and Planet. Kathy’s hands-on experience creating purposeful change includes crafting the Diversity and Inclusion (D&I) strategy for adidas. Through this experience, Kathy has learned the unintentional barriers that get in the way of a thriving culture, as well as how to foster a culture of inclusion, collaboration and continuous improvement. 

At adidas, Kathy also created a holistic sustainability strategy and developed social equality platforms. These initiatives included creating an army of loyal brand advocates by inviting consumers to join a movement to end plastic waste, increasing access to sport for girls around the globe, developing new products, and initiating bold corporate actions to stand against inequality. 

Kathy left adidas to help other companies on their journey to become purpose-led. She brings her wealth of expertise to move companies beyond outdated Corporate Social Responsibility approaches and into the new era of business integrated conscious capitalism. 

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Kathy Varol’s Speech Topics

  • Drive Profit With Purpose. Become Remarkable. Accelerate Growth.

    How do you stand out in an increasingly competitive marketplace? How do you attract top talent? How do you increase profitability? 


    You do something remarkable. Purpose makes brands remarkable. 


    ​As consumers, we're putting our dollars toward companies with aligned values. 85% of millennials in the United States would switch brands for a good cause, and 50% of growth in consumer goods went to sustainability marketed products between 2013 and 2018. 


    As employees we’re looking for meaning in our careers, and the best talent is choosing to work for organizations that feed their heart as well as their bank account. 92% of millennials believe that working for an environmentally and socially responsible company is important. 


    In the modern world, companies without a purpose beyond profit will be left behind. You can either be a pioneering force for good in your industry, or the disrupted.


    ​In the Drive Profit with Purpose keynote, Kathy will reveal her 4-step Brand Purpose Model to engage your organization, inspire innovation, and win the hearts of your consumers. 


    You Will Learn:

    • 7 common mistakes in creating a purpose-led organization
    • Why a corporate social responsibility department won't get you the impact – or the credit – you want
    • How to get the best talent knocking on your door and have the most engaged employees
    • Why doing good is the magic bullet to get the most powerful form of advertising (for free!)


    This Keynote Is Perfect For Leaders And Companies:

    • Competing in a crowded market
    • Creating differentiation through marketing, ingredients and/or process
    • Struggling with a talent shortage, high turnover, and/or high employee disengagement
    • Looking to accelerate growth and increase ROI (in a sustainable way)​
    • Ready to unlock the innovative brain power of their employees
  • Creating an Effective ESG Strategy: from Zero to Execution

    Environmental, Social, and Governance (ESG) continues to grow in importance every year. A thoughtful ESG strategy can attract top talent, boost business performance, ensure regulatory compliance, and future-proof your company. 


    As ESG becomes an expected way of operating—from customers, employees, financial institutions, and regulatory bodies— business leaders don’t want to get left behind. 


    But most business leaders also don’t know where to start or lack a clear approach to help guide them. 


    Kathy helps businesses create an effective ESG strategy that moves beyond a feel-good exercise and drives real change across the metrics that matter to their business. In this keynote, through captivating stories and real-world business examples, Kathy will reveal a step-by-step process that will help your company set the ESG gold standard for your industry. 


    You Will learn: 

    • Kathy’s 7-step process that will take your company from zero to ESG strategy, process, and reporting
    • Why an effective ESG strategy can help your company become a trusted leader in your industry
    • How to determine which ESG topics (and metrics) are the right ones for your business 
    • How to establish a symbiotic relationship between your ESG strategy and a business-integrated purpose
    • The secret to achieving seemingly impossible ESG moonshots


  • How to Harness the Superpower of Diversity to Create An Innovative Culture

    Diversity is one of the most vital qualities for organizations that want to lead their industries. 


    Research shows that diversity can promote problem-solving and innovation. Culturally and ethnically diverse companies are more likely to outperform their competitors by 33%; highly diverse teams are 13 times more likely to have engaged employees; and companies with above-average diversity have 19% higher innovation revenues.


    Unfortunately, most businesses unintentionally create barriers to collaboration and stifle the innovation potential they have waiting to be unleashed across their workforce. They incentivize groupthink, and constrain the power of diversity – the superpower of their workforce.


    In this keynote, Kathy will reveal how business leaders can harness the superpower of their diverse workforce to create an innovative culture.  


    You Will Learn:

    • How adidas leveraged the entire North American team to innovate a turnaround for their running business 
    • The most common unintentional barriers to collaboration and creativity (and how you can remove them)
    • The two reasons why most modern workplaces stifle cognitive diversity and undermine creativity
    • How to promote sharing of unique viewpoints and avoid groupthink
    • Why the trickiest problems are often solved by outsiders to the field


    This Keynote Is Perfect For Leaders And Companies:

    • Struggling to foster collaboration across company silos and departments
    • Running into groupthink and “yes men” cultural conformity
    • Using the old playbook year after year, and no longer getting the same ROI
    • Know they could do more to cultivate a culture where their talented and diverse employees can shine
  • Unlock Exponential Results by Nurturing Purpose, People and Culture

    Businesses that nurture their purpose, people, and culture unlock exponential results: engaged employees, loyal consumers, increased innovation, and accelerated growth.


    This keynote combines elements from Kathy’s two most popular keynotes – Drive Profit with Purpose and Harnessing the Superpower of Diversity. Through captivating business stories, Kathy will share how to nurture the business inputs that matter most (purpose, people, culture) to achieve exponential business results year after year. 


    You Will Learn:

    • How to tap into purpose as the jet fuel to propel you beyond your current trajectory
    • How the world's most loved companies use purpose to cultivate enviable consumer loyalty (and how you can too)
    • Ways to innovate your talent pipeline and increase diversity
    • The secret to creating a culture of collaboration, innovation, and continuous improvement


    This Keynote Is Perfect For Leaders And Companies:

    • That have been focused on the outputs – hitting those quarterly numbers – but are struggling to get there consistently
    • That keep doing the same thing, but the playbook is no longer working
    • Competing in an increasingly crowded market and struggling to stand out
    • Experiencing high turnover, and/or high employee disengagement
    • Struggling to foster collaboration across company silos and departments
    • Running into groupthink and “yes men” cultural conformity

What other organizations say about Kathy Varol

Kathy’s strategic approach and marketing expertise were invaluable in shaping the brand transformation.

Beverage

What other organizations say about Kathy Varol

Kathy was able to engage the entire collection of creative minds on a tour of what is possible. I left feeling empowered, inspired, and well equipped.

Apparel

What other organizations say about Kathy Varol

Transformative storytelling.

Apparel

What other organizations say about Kathy Varol

We came out more clear, unified, and specific about what steps we wanted to take to evolve our strategy.  The benefits of clarity and simplicity cannot be emphasized enough.

Engineers

What other organizations say about Kathy Varol

Kathy is a force for change. An inspiring speaker that energized us to aim higher, while sharing the tools to implement change. Kathy is infectiously optimistic in the power of innovation to create the future.

Apparel

What other organizations say about Kathy Varol

Kathy’s passion and strategic approach to Purpose connect the aspirational to the practical. She is engaging, energetic and makes you want to take action.

Technology

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