Julie Uhrman
Julie Uhrman on Play Equity
Julie Uhrman
Keynote Speaker
Co-Founder and CEO, Angel City Football Club; Entrepreneur; Leader; Mom of two
Julie Uhrman embodies determination as she worked to build Angel City differently, not thinking of it as a sports team but as a platform for equity and impact, leading with passion and purpose to drive profitability. Angel City is the most globally recognized women’s sports team, leading the NWSL in attendance, ticketing revenue, sponsorship sales, and merchandising, while investing 10% of sponsorship dollars back into the community. Uhrman's leadership inspires others through a “never take no for an answer” mentality and her sheer passion to achieve her goals.
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Julie Uhrman's speaking fee: Under $25,000
Julie Uhrman is the CEO and Co-Founder of Angel City Football Club (ACFC), Los Angeles’ professional women’s soccer team that debuted in 2022 in the National Women’s Soccer League (NWSL). ACFC is one of the world’s only majority female-founded and run professional sports teams and was recently named the world’s most valuable women’s sports team with a USD 250 million valuation. Uhrman co-founded ACFC with Academy Award-winning actress and activist Natalie Portman and technology venture capitalist Kara Nortman.
In recent years, Uhrman has received numerous accolades for her contributions to the sports industry. In 2024, she was honored with the Brand Genius Award by ADWEEK, was named to the Inc. Female Founders 250 List, and was one of the 50 Most Inspirational Figures in Sport by Sports Illustrated. In 2023, she was recognized as a Sports Business Journal (SBJ) Game Changer and was listed among the top ten Influencers by SportsPro Media. The Sports Business Journal also named her one of the Most Influential People in Sports Business in 2022. Additionally, she has been featured in ADWEEK’s Most Powerful Women In Sports for two consecutive years. She was also acknowledged as and honored as a Women of Inspiration by WISE (Women in Sports and Events) in 2022.
Under Uhrman’s leadership, Angel City Football Club has also achieved significant recognition. Most recently, the club was honored by ESPN as the Humanitarian Team of the Year at the 2024 ESPY Awards, in recognition of its incredible community impact work. In May 2023, ACFC was named Sports Team of the Year by Sports Business Journal, making history as the first women’s team to win the category. Fast Company has also recognized the team with several honors, including Most Innovative Companies of 2024, Brands that Matter Awards, and Best Place to Work for Innovators. Furthermore, in 2024, the club received accolades from the Inc. Best in Business Awards in 2024.
Uhrman is a highly sought-after public speaker, having spoken at events around the globe, including on the main stage at the 2023 FIFA Women’s World Cup Global Summit, several World Football Summits across Europe, Asia, and The Americas, Leaders Week, SBJ World Congress, Harvard Business School Fellows Summit, Sportico, MIT Sloan Sports Analytics Conference, SportNXT in Melbourne, Australia, Advertising Week NY and Sydney, and ESPN.
Uhrman is active in the Los Angeles sports and technology communities. She is a board member of the LA Sports and Entertainment Council, The Rose Bowl Institute, and the LA Sports Council. She is also an active executive in the LA Chapter of WISE (Women in Sports and Events). Additionally, Uhrman is part of the DraftKings’ All-Star Network as an Advisor to Drive by DraftKings and earned her FIFA Diploma in Club Management in 2024.
Before co-founding ACFC, Uhrman was the EVP and General Manager of OTT Ventures at Lionsgate, Head of Platform Business Development at Jaunt, a virtual reality content startup, and founder of OUYA, a pioneering Android-based game console. She is a proud mom of two and resides in Los Angeles.
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Julie Uhrman
Julie Uhrman on Play Equity
Julie Uhrman’s Speech Topics
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Leading with Purpose While Driving Profit
Purpose and profit are not mutually exclusive. Indeed, as ambiguity and uncertainty continue to shape the backdrop against which countless organizations operate, the only thing that stays constant is purpose and values. Every organization has a role to play in this regard and leaders should think about the specific skills, resources and core competencies at their disposal. Their consumers and fans are increasingly making decisions on the basis of how they live out those values. The audience will learn how building and leading an organization purposefully and partnering with your community can drive greater success for your employees, shareholders, and community. Vision alone isn’t enough but conviction to lead ahead of results takes courage and passion.
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Accelerating Equity in Sport
For generations, women and other marginalized groups have been fighting for equity and full participation in social, economic, civic, and political life. Progress has been slow and women’s control over resources, decision-making power, and ability to shape policies and perceptions is still woefully low, particularly in the sports industry. Angel City FC has demonstrated what is possible when you deliberately redistribute power and financial control. Julie Uhrman and her team are part of the leaders spearheading these shifts in women’s sports, transforming it for generations to come. Audiences will learn about the trends and opportunities that can contribute to advancing this shift towards equity across the sector. Being intentional about how you make decisions, who you hire, and how you share your stories can have a meaningful impact within your organization and a ripple effect across the industry.
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Building a Loyal Following Through Storytelling
For centuries, stories have been how we connect with others, how we nurture community, how we build trust and transcend our differences. From a brand perspective, Angel City FC has demonstrated how telling a compelling story is critical to engaging fans, potential owners, and community in a way where they become your evangelists, even before your product is even available. The audience will learn about the work that went into crafting Angel City’s authentic story from its inception as well as the foundational elements that make it distinct and dynamic over time – continuing to feel resonant to loyal followers and drawing in new audiences.
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Sports Built by Women
Angel City FC is the only female-founded, female-owned, and female-led team in professional sports that resides in Los Angeles, the sports capital of the world. In less than four years the team has become the highest-valued women’s professional team, driving eight-figure sponsorship revenue and sold-out games. Angel City is pioneering a new model and setting standards for the industry. In this session the audience will learn about traditional trends and practices in the sports sector and why the emergence of new women leaders like Julie and some of her peers has the potential to dramatically reshape the industry.
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