José María Aznar
WSB Exclusive Speaker
Prime Minister of Spain (1996-2004)
José María Aznar returned Spain to the forefront of the world stage, helping audiences understand the economic and debt crisis in Europe and how it can be contained, the international impact of the "Arab Spring," and the ever-present terrorist threat and the values of leadership.
Before José María Aznar took office as prime minister of Spain in 1996, his country was economically paralyzed by high unemployment, a deficit and little growth. Aznar instituted numerous economic reforms—including liberalizing the market and privatizing industry—in turn creating five million new jobs and a budget surplus. His changes increased Spain’s GNP by 68% and propelled Spain to the eighth largest economy in the world. Having governed Spain through a period of rapid growth and then watched the eurozone debt crisis unfold, Aznar explores what drove it, which reforms proved durable, and what the episode means for the future of the euro. Aznar has been a firm supporter of the international efforts against terrorism and shares with audiences his views on how it threatens world security—and what we must do about it. In the aftermath of the “Arab Spring,” he addresses the political, economic and social change in the region and why Western nations must formulate a common strategy for the future. Aznar also shares the values he believes are necessary for leadership: acting with conviction, having strength of character in the face of criticism and taking responsibility for your actions.
Featured Videos
José María Aznar
Former President of Spain on his meeting with Iranian Supreme Leader
José María Aznar’s Speech Topics
Free Trade and Globalization
In this illuminating presentation, José María Aznar, Spain's prime minister from 1996 to 2004, explores how current international policy affects free trade in Europe, the U.S. and other countries around the world. Aznar shares with audiences the power and purpose of globalization and commercial relations, highlighting in particular the ramifications for underdeveloped countries. Aznar focuses on building stability and encouraging development in Latin America, where Spain has many links. He also details how globalization and commercial relations particularly favor those in underdeveloped countries, and stresses the importance of the “Atlantic link,” the interconnectivity of Europe and the U.S. as they strive to open up new markets around the world.
Leadership on the World Stage
What are the qualities of a great leader? How does one lead people where they might not want to go? José María Aznar knows. The prime minister of Spain from 1996 to 2004, Aznar led his country out of years of decline by instituting reforms that, though initially resisted, led to an economic and cultural revival. In addition, he held firm in his resistance to terror and his support for the U.S., even when polls indicated he should do otherwise. Now Aznar shares his ideas about leadership on the world stage, about the responsibilities and attributes of leaders, and how they can change their people, organizations and countries for the better.
The Economic Future of Europe
Before José María Aznar took office as prime minister, his country was experiencing high unemployment and little growth. Aznar immediately instituted reforms—liberalizing the market and privatizing industry—bold moves that increased Spain’s GNP by 68% and propelled Spain to the eighth largest economy in the world. Now Aznar shares with audiences worldwide his strategies for reviving flagging economies and shows businesses how to profit in the new market-oriented Europe. Drawing on Spain's experience through both boom and crisis, Aznar examines the structural weaknesses that left Europe exposed, the reforms that worked and those that did not, and what it will take to build durable growth across the continent.
What other organizations say about José María Aznar
José María Aznar's speech was as we expected: it described the real situation but was not pessimistic. Our guests were delighted, and for us it was a great success to have him in attendance. It has been my pleasure to work with him and we hope to do so again in the future.
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Works by José María Aznar
José María Aznar
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