Joe Lanzisero
Joe Lanzisero on Meetups in the Metaverse
Joe Lanzisero
Keynote Speaker
37 years at Walt Disney (1979 - 2015); Creative Senior Vice President, Disney Imagineering
Beginning as an animator and working his way up to the top of Imagineering, Joe Lanzisero navigated a spectacular journey with 37 years at Disney. Joe's wealth of knowledge and magical career is one that all audiences can relate to and find fascinating, making him the highlight of any event.
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Joe Lanzisero'S SPEAKING FEE $25K - $40K
Starting his career off as an artist at Disney Animation to reaching the top of Disney Imagineering, Joe Lanzisero applies his unique learnings to a vast arena of hotels, cruise ships, themed entertainment, and life in general. Over 37 years with Disney gave Joe a wealth of stories, experiences, and creative knowledge that he passes on to audiences. During his tenure, he traveled the world, building projects on 3 continents and learning how to adapt projects to different cultures, at the same time learning that they were all the same as a species. That’s the magic of Disney; the stories transcend time and space as they speak to the human condition.
Featured Videos
Joe Lanzisero
Joe Lanzisero on The Power of Connecting People
Joe Lanzisero
Joe Lanzisero on Taking Your Time
Joe Lanzisero
Joe Lanzisero on Pushing Boundaries in the Market
Joe Lanzisero
Joe Lanzisero on Meetups in the Metaverse
Joe Lanzisero’s Speech Topics
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Floaters, Swimmers, and Divers — Knowing Your Users and How to Connect with the Heart, Head, and the Hands
Joe’s almost 40 year career at Disney taught him how to deeply understand and connect with all members of an audience. He called them “The Floaters, Swimmers, and Divers” because of their various levels of engagement with the brand and experience. Once you identify the different interest levels, he explores how to connect to this diverse group by designing for “The Head, the Heart; and Hands.” And most importantly, he’ll show you how to have some fun along the way!
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The Journey of the Creative Director — Going From A Hands on “Maker” to a “Leader of Makers”
Joe takes the audience on his personal journey from hands on maker to creative executive and how to mange that transition by letting go, empowering, and trusting everyone on the team.
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Fine Tuning the Magic – Prototype Design and How to Use User Feedback to Shape Experience (UX Talk)
When designing a complex experience it’s seldom that “you get it right the first time.” Joe uses actual case studies from projects he designed at Disney to show how they thought the guest would respond to an experience and how they were often wrong. He then shows how through guest/user feedback they “fine tuned the magic” to create a more satisfying experience.
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Meta What? The Future of Real-World Entertainment
In a world dominated by online and virtual experiences Joe makes a case for “real world experiences” and the their timeless value. He doesn’t discount the importance of the online world, but rather show how it can complement and work with real world experiences.
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Designing Experiences Through Story
During his career, Joe used story to either create and/or guide the design. He explains the two different Story applications — Story as Narrative and Story as Subtext — Narrative is an active part of the experience where Subtext is used to guide the design process. He uses project case studies to show how each works.
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