Exclusively WSB
Jennifer Golbeck
Fee Under $25,000
Exclusively WSB

Jennifer Golbeck

As a world leader in social media research and communication, Dr. Jennifer Golbeck shares with audiences ways to best leverage and the vast array of social data both in their personal and professional lives.
Director of the Social Intelligence Lab at the University of Maryland

Expertise In:

  • Artificial Intelligence (AI)
  • Cyber Security
  • Social Media
  • Information Technology
  • Innovation

Audience & Industry

  • The Technology Industry
  • The Finance Industry
  • Associations
  • Colleges and Universities
  • Corporations

As a world leader in social media research and communication, Dr. Jennifer Golbeck shares with audiences ways to best leverage and the vast array of social data both in their personal and professional lives.

Dr. Jennifer Golbeck began studying social media from the moment it emerged on the web a decade ago and is one of the world’s foremost experts in the field. Her research has influenced industry, government, and the military. She is a pioneer in the field of social data analytics, discovering people’s hidden attributes from their online behavior, and a leader in creating human-friendly security and privacy systems. In addition to her work as a professor at the University of Maryland, she writes for top online news organizations, including Slate and The Atlantic, and appears frequently on NPR and commercial talk radio.

Featured Experiences

Datashock: Artificial Intelligence, Connectedness, and Readying for the Big Data Future

The future is going to be driven by Artificial Intelligence (AI). Huge power lies in smart algorithms combined with the vast amount of big data generated by sensors, Internet of Things devices, and human behavior – from financial transactions to social interactions to increasingly trackable behavior. How will AI help people make better decisions? How will it affect or even potentially replace some human tasks altogether? How could it alter long-standing practices in your industry? Where do business opportunities lie in leveraging new technological capabilities, and how can organizations prepare for these changes? The key, according to Dr. Jennifer Golbeck, is to focus on the strategic impact of these technologies.

As Director of the Social Intelligence Lab at the University of Maryland, College Park, Dr. Golbeck not only studies the most cutting edge developments in Artificial Intelligence up close, but she and her team create the types of algorithms that are making those types of advancements possible in the first place. In this talk, organizations will learn how to recognize disruptive AI, assess its potential, and prepare for a data- and algorithm-driven future. 

The Human Side of Cyber Security

Security experts often claim that people are the most unreliable part of their systems. Dr. Jennifer Golbeck, an expert in cyber security and human-centered technology design, asserts that the problem is not people behaving insecurely, but security systems that are designed with no concern for their users. She discusses the risks organizations face when humans aren’t the center of their security plans and presents three simple changes that can make systems more secure and easier to use.

Going Social

Social media has transformed the way people use the web and the way they interact with companies. Gone are the days where a customer mails you a letter and waits weeks for responses; they expect nearly instant and in-depth interaction. Similarly, employees are on social media and the way they present themselves and your company can dramatically impact how you are perceived. In this session, Dr. Jennifer Golbeck, a leader in social media and analytics, offers five lessons for how your company can use social media to recruit the best talent and manage your brand.

Big Social Data

Part creepy and part surprise, this session looks at how scientists and companies are leveraging big social data to develop new insights into customers and what they want. Dr. Jennifer Golbeck, a world leader in social media research, tracks the rise of social networks and data analytics, how new computational techniques are revealing hidden traits of millions of people online, and how this impacts the future of business.

Works