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Jennifer Aaker

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Jennifer Aaker speaks at TEDMonterey on August 2, 2021.

Jennifer Aaker

"Her talk was incredible! Jennifer was brilliant, insightful and practical. Also, funny. We are already implementing the changes she suggested. We could not have asked for more." Education Programs

Dr. Jennifer Aaker is the General Atlantic Professor and Coulter Family Fellow at Stanford Graduate School of Business. A renowned behavioral scientist, scholar and best-selling author, Dr. Aaker studies what creates meaning versus happiness in life (and work), how digital technologies are redefining human interaction, and how to harness story and humor as a leadership tool. Her work has been widely published in leading scientific journals, and featured in The Economist, The New York Times, The Wall Street Journal, The Atlantic, and Science.

At Stanford, she teaches classes including Designing AI to Cultivate Human Well-BeingRethinking PurposeA New Type of LeaderPower of Story, and Humor: Serious Business. She is the recipient of the Distinguished Scientific Achievement Award, Stanford Distinguished Teaching Award, Citibank Best Teacher Award, George Robbins Best Teacher Award, Robert Jaedicke Silver Apple Award, and the MBA Professor of the Year Award.

Dr. Aaker is the co-author of several books including the award-winning book, The Dragonfly Effect, which has been translated into over 10 languages. She is the national bestselling co-author of Humor, Seriously,  named #1 Recommended Business Book by the Financial Times as well as one of Top Business Books that are Surprisingly Fun to Read by Adam Grant, Susan Cain, Malcolm Gladwell, and Dan Pink.

Aaker is a highly sought-after speaker who aims to empower leaders and employees alike to create more purposeful, productive, and joyful cultures. Aaker serves as a board member and advisor helping companies and leadership teams with digital transformation, incorporating human well-being into corporate strategy to drive business performance, global brand building and embracing a new leadership type for the innovation economy – one anchored on purpose, fueled by levity.

Before joining Stanford University, Aaker was a professor at the UCLA Anderson School of Management where she conducted the research that resulted in her seminal paper, Dimensions of Brand Personality. She completed her PhD degrees at Stanford University, and holds a BA from UC Berkeley. In terms of personal accomplishments, her abbreviated cooking skills have earned her family Doordash Platinum status.

Featured Videos

Jennifer Aaker Profile Photo
Jennifer Aaker
Jennifer Aaker & Naomi Bagdonas on The Priming Effect
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Jennifer Aaker
Jennifer Aaker & Naomi Bagdonas on Laughter and the Path to Connection
Jennifer Aaker Profile Photo
Jennifer Aaker
Jennifer Aaker & Naomi Bagdonas on Using Humor to Upgrade Work, Health, & Life
Jennifer Aaker Profile Photo
Jennifer Aaker
Jennifer Aaker and Naomi Bagdonas on Navigating Life on the Precipice of a Smile
Jennifer Aaker Profile Photo
Jennifer Aaker
Jennifer Aaker and Naomi Bagdonas on Their Journey Into Humor
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Jennifer Aaker
McKinsey Author Talks: Jennifer Aaker and Naomi Bagdonas on Humor, Seriously
Jennifer Aaker Profile Photo
Jennifer Aaker
Jennifer Aaker on the Purpose of Purpose
Jennifer Aaker Profile Photo
Jennifer Aaker
Jennifer Aaker on the Differences Between Happiness and Meaning
Jennifer Aaker Profile Photo
Jennifer Aaker
Jennifer Aaker on ‘What is Story?’
Jennifer Aaker Profile Photo
Jennifer Aaker
Jennifer Aaker – Stanford Business School Commencement 2021

Jennifer Aaker’s Speech Topics

  • Humor, Seriously: Why Humor is a Secret Weapon in Business (and Life)

    There exists a mistaken belief in today’s corporate world: that we need to be serious all the time to be taken seriously. But the research tells a different story. Building on their nationally bestselling book, Humor, Seriously, the authors delve into the behavioral science of humor, and why it fuels creativity, fosters resilience, and strengthens bonds on your team and with customers. They share techniques from professional comedians to unlock a sense of levity at work and concrete tools for having more joy in your life. 

  • A New Type of Leader: Harnessing Humanity and Humor to Lead

    It used to be that leaders needed to be revered; now they need to be understood. In A New Type of Leader, Jennifer Aaker and Naomi Bagdonas explore why traditional models of leadership have shifted and how we can embody a new type of leadership: one defined by humanity and humor. They share stories from inspiring leaders and tactics that can be deployed to bridge the trust gap, cultivate cultures of levity, and unlock agility in the face of change.

What other organizations say about Jennifer Aaker

Her talk was incredible! Jennifer was brilliant, insightful and practical. Also, funny. We are already implementing the changes she suggested. We could not have asked for more.

Education Programs

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