Americus Reed
Americus Reed on Maximizing Your Brand’s Potential
Americus Reed on AI and Marketing
Americus Reed on Branding For a Better You
Meet Americus Reed
Americus Reed on Maximizing Your Brand’s Potential
Keynote Speaker
Americus Reed is a Professor of Marketing at the Wharton School and the world’s leading expert on “Identity” and its interface between social science and business.
Americus Reed'S SPEAKING FEE Under $25,000
Americus Reed is a Father, Professor, Researcher, Entrepreneur, Speaker, Angel Investor, Fitness Geek, Musician, and Student of life. Unlike other educators and motivational speakers, he brings all his own identities to bare to create a right brain and left-brain fusion of deep scholarly research and pop-culture “edutainment.”
He is the Whitney M. Young, Jr. Professor of Marketing at the Wharton School. He brings 25+ years of research, teaching and consulting experience in leveraging deep social psychological analysis on how the topic of “Identity” and the complexity of how a person, organization, brand, or service creates self-expression and how this interfaces with various domains of business (Accelerating Growth, Creating True Loyalty, Work Identity and Organizational Culture and Calling, Persuasion and consumer targeting, and Brand Crisis).
His limitless passion energizes his work as the world’s leading “identity theorist.” His deliverables are designed to inform, advise and collaborate with the world’s obsessively intellectually curious individuals and most cutting-edge organizations. Americus has worked with companies like Disney, Apple, Microsoft, Google, Estee Lauder, Samsung, SAP, the Philadelphia Eagles, and Nike.
His calling is to help diagnose, identify, and develop people and firms’ unique gifts inherent in their own identities, so that they may flourish and thrive in all aspects of their lives.
An avid musician and athlete, he is a tireless educator with infinite energy. Drawing upon the superpowers of both right brain left brain, Americus relentlessly motivates, inspires and engages his audiences with humor, wit and creativity, but importantly infused with science, data and evidence.
He has authored more than 50 articles, book chapters, and cases on the topic. Americus is a recipient of the Society for Consumer Psychology (SCP) 2023 Distinguished Scientific Contribution Award.
Americus describes the power of branding in this TEDx conversation. He has been featured on CNN, CNBC, Forbes, Wall Street Journal, Huffington Post, New York Times, NPR, the Hidden Brain Podcast, and Knowledge at Wharton. He hosts a Podcast called Marketing Matters which airs live on Wednesdays on Wharton’s Sirius XM Channel 132 Business Radio. He teaches customer analysis, branding, and consumer psychology to undergraduate, graduate, doctoral, and executive students.
One of the burning questions is how will artificial intelligence affect our lives as consumers, marketers, and society? In this talk, Americus Reed unpacks the power of understanding how humans interface with technology and what the evidence based research says about how to deploy A.I. into the market place in a way that
Drawing upon THE latest cutting-edge research conducted at his home institution (The Wharton School) and its relevant centers focused on A.I. (human-technology interaction, health & wellbeing, creativity & innovation, education, policy, governance & ethics, and business solutions) he describes the best in class, best practices on how to optimize A.I. in the marketplace.
In this talk, Americus Reed discusses the concept of “Identity Loyalty” and describes how it relates to creating a deeply emotional and lifelong connection with a customer. Identity loyalty is when a product, brand, service, or organization becomes internalized as part of who you are. In this talk, Reed describes how to create identity loyalty from scratch. How to monitor and nurture it over time and how to make sure that the brand can through word of mouth and advocacy, create a community of fierce loyalists who will protect the brand, defend it and do its marketing for free. The concept of Identity Loyalty is a powerful tool to utilize the psychology of affiliation, tribalism, and belonging to create a connection that becomes virtually impossible to sever. Reed describes this process, which is relevant to Fortune 500 companies, startups, services, and business-to-business relationships.
In this conversation Professor Reed takes you into the cutting edge logic of the Wharton School to explain the 6 key principals of the “New Consumer Engagement” paradigm. Gone are the days of one-way communication. The customer is now in an ongoing conversation with your product, service or organization and if you are not co-creating your tribe by innovative ways to enhance “Identity Loyalty,” you will be leaving money on the table, making yourself vulnerable to competitive risk exposure and not optimizing your brand as a symbol of self-expression. This strategy clearly requires a fusion of how tech innovation and marketing can converge to deliver on the new world order’s required value propositions which become much more mission critical during disruptive events like the current pandemic. Moreover, in this era of #SocialJustice, consumers can now pressure test what you believe your product, brand, service or organization stands for and will push you to reveal your “WHY”, i.e., the core values that underlie your brand and its business model and operating principals as a global citizen. Professor Reed will discuss and overview the newest approaches to this paradigm including cutting edge data collection methods, and channel and message delivery to the community of advocates you are trying to build.
Key Takeaways:
Most people lament having to do “a job.” Very few are able to tap into finding their true “calling.” In this talk, Americus Reed describes research in the areas of organizational culture and how companies can better help employees connect with their corporate values. Americus describes his own most recent research on effort, self-reflection, appraisal, and fusion—four areas that create the conduit for employees to be all they can be. How can a company build its brand from within first, making sure that those who work within the building have alignment with the mission and the values of the company? Reed takes the audience step by step through the psychological processes of how calling works, and how organizations can foster and build it over time. People will spend more than half their lives working, so figuring how to best create an environment of personal growth is key.
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