Alexis Abramson

Gen “G” – The Generation of Growth™

Mid-lifers, the 45 to 65 age cohort, will be over 80M in size for the next few decades reaching more than 96M by 2050. The Generation of Growth™ is not only the largest cohort but they also have the most disposable income. In fact, for the past 30 years those aged 45 – 65 have outspent all other age segments and there is no question that this trend will continue for the foreseeable future. In addition, approximately $12 – 15T has already been inherited by the Gen “G” population allowing their spending potential to grow exponentially.

• This presentation discusses why Gen “G” is the age group that is your organizations real “sweet spot”for the greatest return on investment.
• Showcases innovative ways your company should position your products and services to attract the 45- to 65-year-old consumer.
• Describes where the Gen “G” cohort spends most of their professional life, leisure time and disposable income.
• Provides the audience with compelling lifestage/lifestyle consumer insights about mid-lifers that will create a roadmap for your team to follow.
• Details how your organization can adjust your business development, sales and marketing strategies to meet this segments wants, needs and desires.
• Showcases powerful real-world examples from organizations that have seen great success by focusing their outreach efforts toward the Gen “G” customer.

Marketing to Millennials

Representing one quarter of the nation’s population, millennials are quickly approaching the title of largest cohort in the United States. Between the years 1981 and 1996 over 80 million millennials were born and within the next few years one in three Americans will be millennials. In addition, millennials are fast approaching 38 percent of the U.S. workforce and 75 percent of the global workforce.

One-third of older millennials have earned at least a four-year college degree, making this bold and inventive group the best educated in U.S. history. However, this accolade didn’t come cheap – they face $1 trillion in student debt. Regardless of their student debt, millennials’ financial assets are still projected to grow from $1.4 trillion in 2015 to $11.3 trillion in 2030. There is no doubt that this quirky generation with limitless potential will affirm their status as new drivers of consumption going forward.

• This presentation teaches organizations how to leverage the sheer size and power of the millennial generation.
• Provides a detailed overview of the characteristics, buying preferences, digital habits and cultural norms of this outsized generation.
• Gives tangible, research-based advice on how to attract and retain the millennial consumer.
• Describes a new set of standards that influence their decision making when purchasing specific products and services.
• Helps the audience understand what drives and delights this influential group.
• Showcases how organizations can harness the purchasing power of the value conscious millennials.

Capturing the Boomer Consumer

Over 77 million “baby boomers” were born between 1946 and 1964. Every 8 seconds someone in this country turns 65 years old and by 2050 there will be more than one million Americans turning 100.

The economic power of this generation is nothing to be ignored. Boomers control 70 percent of disposable income, over 77 percent of the country’s assets and research shows that they are prepared to spend it. In addition, baby boomers are accumulating much more wealth than their younger counterparts, now accounting for more than $3 trillion in consumer spending.

They not only wield enormous buying power these mature adults account for over 50 percent of all consumer goods sales, 77 percent of prescription drug sales, 80 percent of leisure travel spending and 41 percent of all new car purchases. In addition, despite the 2008 recession, baby boomer spending is up an astonishing 45 percent as compared to the previous ten years.

•  This action-packed presentation provides a comprehensive overview of the boomer generations defining characteristics, behaviors, and perspectives.
•  Provides organizations with a set of tools to capture the boomer consumer through their sales and marketing efforts.
•  Discusses the most innovative B2B and B2C trends that are emerging from the boomer segment.
•  Gives an overview of the fundamental differences, and similarities, between this generation and those that follow.
•  Discusses how boomers are redefining the concepts of retirement and old age as they have moved into their later stages of life.  

Multi-Generational Differences in the Workplace

For the first time in history, we now have five generations working alongside each other — the silent generation (born 1928-45), baby boomers (born 1946-64), generation X (born 1965-80), generation Y/millennials (born 1981-96) and Gen Z (born 1995 and 2015). There is no doubt that this multi-generational workforce is presenting significant challenges to leadership and communication in the workplace.

The differences between each generation are often quite significant in a business environment. For example, when it comes to making decisions, members of the silent generation and baby boomers normally take a more collaborative approach, often seeking buy-in for a given course of action prior to deciding. On the other hand, younger employees tend to embrace more risk, and make faster decisions with less suggestions/opinions.

•  This presentation clarifies how organizations can stay competitive by embracing both a young and aging workforce without incurring significant knowledge loss.
•  Teaches organizations how to leverage the sheer size and power of five distinct generations in the workplace.
•  Takes an in-depth look at both the generational differences, and similarities, between these various cohorts.
•  Gives tangible, research-based advice on how to attract, retain and unite a multi-generational workforce.
•  Speaks to multi-generational differences that relate to both hiring practices and customer relations.
•  Showcases how companies can gain a high return on investment from multi-generational sensitivity training.  

The Caregiving Impact on the Workplace?

The aggregate “cost of caregiving” in lost productivity and absenteeism to United States businesses is between $13.4 and $25.2 billion per year. There are over 44 million caregivers in the United States. Almost 133 million people in the U.S. have one or more chronic condition and by 2020 this number is expected to increase to 157 million Americans. Nearly 31 percent of U.S. households are involved in caring for a relative or friend who is ill or disabled. Caregiving is largely a women’s issue with over 75 percent of caregivers being female, mostly wives and adult daughters. Many of whom are in the sandwich generation taking care of their children while simultaneously caring for their aging loved ones.

•  This informative presentation will enhance employers understanding of what they can do to streamline the caregiving process for their employees.
•  Reviews the five social trends that affect the “crisis of caregiving” in our society.
•  Addresses what our workplaces must do to make corporate environments more caregiver-friendly.
•  Gives real world examples of what successful ‘best in practice’ programs and services are currently being integrated in the multi-generational workplace.

The Four Keys to Longevity

At the turn of the 19th century the average life span was 50 – now we are expected to live to 80 years and beyond. So what do our 30 Bonus Years™ look like? How will we take advantage of them? What does research tell us that will allow us to live as healthy, happy, wealthy and wise as possible during this new life stage we’ve been “gifted?”

•  This high-energy presentation highlights proprietary research revealing many of the cutting-edge health and wellness trends that will transform our lives over the next decade.
•  Takes an in-depth look at each of the four keys to longevity – body, mind, social and financial.
•  Details a proactive approach toward aging that can add both quality and quantity to one’s years.
•  Provides solid direction audience members can employ to create a more purpose driven second half of life.

Caring for the Caregiver

There are over 44 million unpaid caregivers in the United States, 10 million of whom are millennials — almost 133 million people in the U.S. have one or more chronic condition and by 2020 this number is expected to increase to 157 million Americans. Over one in three U.S. households is involved in caring for a relative or friend aged 55 or older. Many caregivers are caught between the needs of their young families and the daunting task of caring for their older relatives. Watching a loved one grow old is filled with emotional upheaval, when you compound that with other stresses — rush-hour traffic, deadlines, sick children, dirty laundry — caregivers are often left holding the bag. They feel a pressure to be all things to all people, often ending up as the martyr and giving themselves the short end of the stick.

• This informative, yet uplifting, presentation will suggest ways the audience members can juggle their various caregiving responsibilities.
• Gives sound tools to help them let go of their feelings of guilt.
• Discusses practical ways to get family members to help with caregiving demands.
• Shares the best ways to avoid butting heads with aging loved ones by fostering their independence.
• Overviews how being the “CEO of Your Own Caregiving” can allow audience members to juggle both giving care and a career.

Disrupt the Future of Aging

Disruption and innovation are two words that have not traditionally been associated with aging. However, with 10,000 baby boomers turning 65 every day and controlling over $3 trillion of the nation’s GDP, there has never been a greater need for outside the box ideas and concepts geared toward this market segment.

Harnessing this ingenuity requires businesses to exercise their visionary minds and become skilled in the ability to be trendsetters of the next “big thing” in aging. As new products and services are developed, and existing ones adapted, learning to cater to this lucrative segment of the population is a must.

•  This presentation explores the multitude of opportunities to start new businesses supporting the vast demands of 50+ consumers.
•  Provides an overview of 50+ market trends influencing the types of new consumer goods being positioned for the growing mature segment.
•  Showcases the latest technology specifically geared toward the 50+ market segment.
•  Discusses the paradigm shift happening in this space due to the vast infusion of artificial intelligence and virtual reality currently being embedded in traditional products and services.