Alex Castellanos
WSB Exclusive Speaker
Political Analyst and Commentator; Co-Founder, Purple Strategies
Alex Castellanos offers his sharp insights on American politics and what the current climate means for the future of the Republican Party.
Under $25,000
One of the Republican Party's best-known and most successful strategists, Alex Castellanos has been credited with the discovery of the political "soccer mom" and called the "father of the attack ad." He has provided strategic leadership, branding, and media consulting, most famously through the creation of political ads, for seven U.S. Presidential candidates. With nearly four decades of political experience, Castellanos has helped elect over a dozen U.S. senators and governors, earning a reputation for winning tough campaigns both in the United States and abroad. He was one of the first to bring winning strategies from the political world to corporate America.
Castellanos is a co-founder and Chairman of Purple Strategies, a boutique strategy firm that takes its name from the merger of colors commonly identified with Democrats (blue) and Republicans (red). He has been a Fellow at the Institute of Politics at Harvard's Kennedy School of Government, and in 2019 he was inducted into the American Association of Political Consultants Hall of Fame, the highest honor the association bestows. A frequent political commentator, he is an ABC News contributor and appears regularly on national news programs.
Featured Videos
Alex Castellanos
Going to War for What You Believe In
Alex Castellanos’s Speech Topics
The Secret Laws of Politics and How They Help Candidates and Companies Win
Take an executive-level crash course in how to win a campaign with Alex Castellanos, dubbed a "new-style media master" by Fortune magazine. Castellanos will share the secret principles of political success learned through nearly four decades of campaigns, and how he's now adapting those same principles for Fortune 500 companies. Lighthearted and insightful, this presentation will change the way you look at politics. Most importantly, it will teach you how to win.
Your Consumers Are Your Voters
Americans are demanding a different standard from the companies they support through everyday economic choices. Buying a product is now an act of political self-definition. Consumers are declaring their political values not just at the voting booth but also at the cash register, whether they are buying a Prius or boycotting running shoes that exploit cheap foreign labor. Your consumers vote with their dollars and your brand is their candidate.
Learn from a master of political campaigns how to ask consumers not just to buy your product but to vote for your brand. Alex Castellanos will share:
- Why your company's narrative is just as important as your brand's promise
- How to control your company's political story
- Where your brand fits on the "Map of America's Political Values"
- How your brand, as a "candidate," can do more than just survive; it can succeed
What other organizations say about Alex Castellanos
Alex Castellanos' presentation yesterday to the Officer and Director team of PG&E set a very high bar at the beginning of our meeting. During the social hour following the meeting, several people came up to me and literally raved about how much they enjoyed hearing from him. We appreciate him giving our leadership team his unique perspective and insight into our nation's political climate and direction.
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Alex Castellanos Topics & Types
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