- American Politics
- U.S. Current Events
- Election Forecast and Analysis
Audience & Industry
- The Finance Industry
- Senior Management Groups
- Board Meetings and Executive Briefings
An integral part of the ABC News political team, Alex Castellanos offers his sharp insights on American politics and what the current climate means for the future of the Republican Party.
One of the Republican Party’s best-known and most successful strategists, Alex Castellanos has been credited with the discovery of the political “soccer mom” and called the “father of the attack ad.” He has provided strategic leadership, branding, and media consulting—most famously through the creation of political ads—for seven U.S. Presidential candidates. With three decades of political experience, Castellanos has helped elect over a dozen U.S. senators and governors, earning a reputation for winning tough campaigns both in the United States and abroad. He was one of the first to bring winning strategies from the political world to corporate America. Castellanos is a co-founder of Purple Strategies, a boutique strategy firm that takes its name from the merger of colors commonly identified with Democrats (blue) and Republicans (red). He is also the founder of NewRepublican.org, is an ABC News contributor, and posts regularly on media outlets, including The Huffington Post and NationalReview.com.
The Secret Laws of Politics and How They Help Candidates and Companies Win
Take an executive-level crash course in how to win a campaign with Alex Castellanos, dubbed a new style media master by FORTUNE magazine. Castellanos will share the secret principles of political success learned through more than 30 years of campaigns, and how he’s now adapting those same principles for Fortune 500 companies. Lighthearted and insightful, this presentation will change the way you look at politics. Most importantly, it will teach you how to win.
Your Consumers Are Your Voters
Americans are demanding a different standard from the companies they support through everyday economic choices. Buying a product is now an act of political self-definition. Consumers are declaring their political values not just at the voting booth but also at the cash register, whether they are buying a Prius or boycotting running shoes that exploit cheap foreign labor. Your consumers vote with their dollars and your brand is their candidate.
Learn from a master of political campaigns how to ask consumers not just to buy your product but to vote for your brand. Alex Castellanos will share:
- Why your company’s narrative is just as important as your brand’s promise
- How to control your company’s political story
- Where your brand fits on the “Map of America’s Political Values”
- How your brand, as a “candidate,” can do more than just survive—it can succeed
TV Ads that Made Political History
Though he’s made thousands of both positive and negative political ads, Mr. Castellanos is best known as “the father of the attack ad.” Today, he brings his winning political strategies to the corporate world. Join Castellanos as he reviews the political ads that changed America, from Trump v. Clinton and Obama v. McCain, back to the very beginnings of political TV campaigns, including how the technique of one of the earliest blockbuster attack ads, LBJ's “Daisy” commercial, is still used by political pros today. Learn from Castellanos:
- Why negative commercials are good for politics
- Whether fear has a legitimate place in politics
- What's wrong with so many of the proposals to "clean up politics" that would regulate political speech
- What corporate America can learn from hard-hitting political campaigns
- How to react when the competition comes after you – and how should you go after them
Politics: A Look Into the Future
Alex Castellanos did an outstanding job. Everyone seemed to thoroughly enjoy his presentation, and he was very easy to work with.National Cotton Council of America
Alex Castellanos was absolutely phenomenal and the highlight of our seminar! He was charming, entertaining, knowledgeable, and funny!Northwestern Mutual
Alex Castellanos' presentation yesterday to the Officer and Director team of PG&E set a very high bar at the beginning of our meeting. During the social hour following the meeting, several people came up to me and literally raved about how much they enjoyed hearing from him. We appreciate him giving our leadership team his unique perspective and insight into our nation's political climate and direction.PG&E
We really expected Alex Castellanos to give his "standard" election speech, which would have been great. But he really engaged our Board members and did a great job of connecting politics to their business. I think he made our Board members feel like "insiders" which was one of our goals.Association of Clinical Research Organizations
Our folks LOVED the fact that Alex Castellanos talked with them before and after the event. Some even commented on his openness.National Community Pharmacists Association