THE “CROWN Act” Champion; Racial and Gender Equity Czar; ESG Expert; Social Impact Strategist; Leadership Guru
An internationally sought-after power player and authority on leadership cultivation, Adjoa B. Asamoah advises an impressive list of high-ranking officials and CEOs. From her work conceptualizing, developing strategies for, and leading the groundbreaking nationwide CROWN Act movement, to her time serving with distinction as an appointed senior public servant with historic roles in local and federal government, Asamoah knows firsthand what it takes to be in the driver's seat of championing a more equitable and just society.
Named “2023 Advocate of the Year” by Women in Government Relations, Adjoa B. Asamoah is a leading authority on championing change across sectors and advises some of the world’s most powerful officials and highest-ranking corporate executives. Having worked as an appointed senior advisor with the likes of (now) President Joseph R. Biden and Vice President Kamala Harris, a U.S. Secretary, mayors, and more members of Congress and state legislators than one can count, Adjoa’s behind-the-scenes impact on American policy, politics, and culture can never be quantified. Yet, with everything she does, her passion for people, equity, and justice always stands at the forefront.
She’s a racial and gender equity czar, and diversity & inclusion expert, who has worked to right historical wrongs for three decades — before it was popular or profitable. An award-winning social impact strategist, political power player, and history-making policy architect, she debunks the myth — you can’t master multiple trades. Known globally as The “CROWN Act” Champion, she conceptualized, developed the legislative and social impact strategies for, and leads the groundbreaking CROWN Act movement to outlaw racial hair discrimination, resulting in laws changing in 23 states and counting. She also spearheaded the legislative victory to codify the nation’s first Office on African American Affairs.
A licensed clinician and former professor who taught African American Studies and Psychology, Adjoa leverages cultural intelligence and behavioral insights to create meaningful systems change and develop winning public policy, marketing, and political campaigns. She provides subject matter expertise as an appointee to numerous boards and commissions for entities including the U.S. Small Business Administration, Delta Sigma Theta Sorority, Inc., Commission for Women, Hopkins School, Commission on African American Affairs, DC’s Title I Committee of Practitioners, and Temple University.
Adjoa earned degrees in Psychology, African American Studies, Educational Psychology, and Applied Behavior Analysis. She was an international student—studying abroad at the University of Ghana, completed the UPENN Equity Institute for Doctoral Students at the Center for the Study of Race and Equity in Education, and she’s a doctoral candidate (in leadership) who will defend her dissertation in 2023.
Getting It Done — Lessons from The “CROWN Act” Champion
In May of 2023, the CROWN Act became law in Texas. Not typically known for bipartisanship, with Adjoa’s expertise and sound strategy, her thoughtful partnerships, and tapping a powerful personal network, the state banned race-based hair discrimination, complete with a bill signing with the governor. Given the current partisan divide in politics and the infrequency of people working together, noteworthy lessons can be learned from the recent passage of the CROWN Act in Texas and throughout the country. During this truly motivational session, with Adjoa’s unmatched captivating style, she inspires audiences to spearhead substantive & sustainable change and gives you a glimpse into her strategist’s playbook, teaching attendees how to navigate working in challenging environments, building a coalition, and defying the odds in pursuit of a more equitable future.
Leadership – There’s Levels to This
Understanding the dynamic interplay between power, leadership, and subject matter expertise is critically important for those working in the vast majority of organizations and seeking to lead at the next level. The concept of power, and the people who dare to seek it are oftentimes viewed negatively. To many, leadership is thought of as mostly an attribute of personality, and not viewed as something that can be cultivated. This session is designed to unpack these notions and equip those who work in professional settings and are in the executive pipeline, with the knowledge to attain power and leadership roles.
Bring Out the Strategist that Lives Within
With hit shows like ABC’s Scandal, HBO’s Homeland, and CBS’s Madam Secretary drawing audiences in the millions, America is clearly fascinated with the strategists and political operatives who make things happen in the nation’s capital. As one of those highly sought-after strategists, Adjoa B. Asamoah spends her days advising those who lead America. As she often says, “Many people use the title strategist, but few actually are.” In this talk, participants learn what it takes to strategize for real change.
Additional Offerings from Adjoa B. Asamoah
Hair Me Out: A Deep Dive Into a Historic Movement for Systems Change
Coalition Building as a Tool for Sparking and Achieving Substantive and Sustainable Change
YOU, Yes You, Are The Perfect One: Tackling Imposter Syndrome
Advancing Racial & Gender Equity: Understanding Historical Wrongs & How to Right Them
Preserve and Protect Your Wellbeing: Prioritizing Self-Care
JEDI (Justice, Equity, Diversity, and Inclusion): It’s More Than Merely Unconscious Bias Training
Corporate Social Responsibility & Purpose Driven Marketing: The Business Case for Doing Good
Civic Engagement Beyond Voting: Your Duty as Members of a Society
Fostering Beauty Inclusivity & Genuinely Healthy Self-Esteem: Loving Ourselves, Flaws and All