Aaron Ross

The keynote changes how people think, because it pushes them in the exact opposite direction of every other message they’re hearing. The workshop is where they do the work. In a small room of 10 to 40 people, Aaron takes the ideas off the stage and puts them to work on your business: pick the specific segment where you can win, get belly-to-belly with the customer’s problem, and find where demand is already pulling.

Aaron Ross wrote the playbook on making revenue predictable. His own life has been anything but. After making eight figures, he gave up the rights to his bestselling book, watched the buyout that was supposed to pay for it fall apart, and spent years getting it back. He went from zero to nine kids in seven years (ten now, half adopted) and moved the whole crew from the US to Scotland a few weeks before the world shut down.

So he knows a thing or two about being scared and doing it anyway. This talk is about how people keep going when the market, the pipeline and the voice in their head all say “wait”… or something less printable. Expect real stories, some laughs, and a handful of moves your people can use the next morning.

What your people leave with:

• Nobody knows. Why the leaders who look certain are guessing too, and how to move without waiting for permission.
• Act without having every answer. Separate what you can influence from what you cannot, and make the next decision with the information you have.
• Go talk to people. The simplest way out of being stuck, and the unglamorous one most people skip when they’re anxious.

Aaron Ross wrote Predictable Revenue, the outbound playbook that built Salesforce’s first $100M+ outbound sales engine and got copied by thousands of companies. Then he watched everyone run the same play, and AI let them run it a hundred times faster, until buyers stopped answering.

In this keynote he explains what actually broke, why “more activity” makes it worse, and what to do instead. A candid, funny talk from the one person who can’t blame the playbook… because he wrote it.

What your people leave with:

• Stop “pushing the pull door.” Why teams always fall into the trap of selling to the wrong people, how to identify where demand is actually pulling you and how to focus on the customers & problems you are best placed to serve.
• The Trust Drought. A simple way to map the trust a company already has (customers, champions, referrers, former colleagues) and turn it into pipeline.
• The Sameness Trap. Why using AI to send more makes you invisible, and how to use it to go deeper with fewer accounts.
• Cold emails that still work. Real emails that got billion-dollar CEOs to reply, and what made them different.
• Relationships-as-a-system. How to make growth repeatable and durable, without relying on one hero rep or one lucky quarter.

The world’s economies aren’t still in a state of chaos and uncertainty. There’s more risk – and opportunity – than ever before. How can a business pivot, survive and thrive? Aaron Ross dives into the surprisingly few big levers that ignite – or stifle – growth, even in times of chaos:

• Why the ‘chaos temperature’ of the world will keep going up, and what this means for lead generation and revenue teams
• The three types of leads
• Creating predictable pipeline
• The future of sales specialization
• Bridging the sales-marketing gap
• Why amplifying executives and their energy is the next #1 sales challenge

The world’s economies aren’t going to recover anytime soon. There’s more risk – and opportunity – than ever before. How can a business pivot, survive and thrive? Based on the very newest material in the 2nd Edition of From Impossible To Inevitable, Aaron Ross dives into the surprisingly few big levers that ignite – or stifle – growth. Based on lessons learned from some of the worlds fastest growing companies, including:

• How to create predictable, scalable sales revenue
• The three types of leads
• How $3B Investor Sagemount Triples Company Valuations In Three Years
• How Twilio Nailed A Billion Dollar Niche
• 3 Uncommon Practices of Hypergrowth CMOs