Don Hutson Profile Photo

Don Hutson

Keynote Speaker

Sales Motivation; Sales Negotiations Authority

Don Hutson is a Software Company Co-founder and Executive, a Hall of Fame Speaker, and a #1 NY Times & Wall Street Journal Best-Selling Author. Specialty: Sales Motivation/Sales Negotiations. His advanced needs analysis skills enable him to do an exceptional job of tailoring a program to client’s specific needs.

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Don Hutson Profile Photo

Don Hutson has spent his career at the intersection of persuasion, performance, and progress. A legend in the professional speaking world, Don is a past President of the National Speakers Association and a proud member of the CPAE Speaker Hall of Fame. He co-authored the #1 New York Times bestseller The One Minute Entrepreneur alongside Ken Blanchard and The One Minute Negotiator with George Lucas. He is widely regarded as one of the world’s foremost experts in Value-based Selling and Negotiations.

But Don isn’t just a voice from the podium — he’s a leader in the trenches.

Over the past five years, Don co-founded and quietly built a high-impact software company, applying his decades of business insight to solve real-world problems through AI innovation and technology. This next chapter in his career reflects what many only talk about: reinvention, relevance, and real results.

Whether he’s delivering a keynote, mentoring executives, or leading product strategy in the boardroom, Don brings clarity, confidence, and conviction to every stage of growth.

Why Don? … Because few can blend timeless sales wisdom with tech-age execution. He’s been where your audience is going. And because when Don speaks, people don’t just listen — they act.

Featured Videos

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Don Hutson

Don Hutson Speaker Reel

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Don Hutson

Don Hutson – The Value-Price Perspective

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Don Hutson

Don Hutson – Differentiation

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Don Hutson

Don Hutson – Image, Brand & Reputation

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Don Hutson

Don Hutson – Adaptability Skills

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Don Hutson

Don Hutson – The One Minute Negotiator

Don Hutson Profile Photo
Don Hutson

Don Hutson – Customer Service Miracles

Don Hutson’s Speech Topics

  • Selling Value

    • Tactics for building Trust and Rapport
    • How to be Outstanding! The 7 Keys of differentiation to BLAST by your competitors
    • Re-margin your Profit Zone: Build Value-rather than cut price!
    • Six attributes of consistent high performers
    • Learn the latest skills of Needs-Analysis and the development of targeted solutions to get the YES!
  • How To Negotiate to Preserve Margin and Get Your Price

    • Succeeding in a life filled with Negotiations
    • The rampant disease of “Negotiaphobia” and the 3-Step E-A-S-Y Process to Treat it
    • The Four Viable Negotiation Strategies – when and how to use each
    • The Tactic of Compromise and how to deal with it
  • 21st Century Leadership

    • Creating a breakthrough high-performance team
    • Powerful Leadership Strategies that Work
    • Coaching – focused Intensity for Outstanding Results
    • The Secrets of Exceptional Managers: Managing Different People Differently
    • Leadership Style: Earning Loyalty from your Producers

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