Don Hutson

Don Hutson has spent his career at the intersection of persuasion, performance, and progress. A legend in the professional speaking world, Don is a past President of the National Speakers Association and a proud member of the CPAE Speaker Hall of Fame. He co-authored the #1 New York Times bestseller The One Minute Entrepreneur alongside Ken Blanchard and The One Minute Negotiator with George Lucas. He is widely regarded as one of the world’s foremost experts in Value-based Selling and Negotiations.

But Don isn’t just a voice from the podium — he’s a leader in the trenches.

Over the past five years, Don co-founded and quietly built a high-impact software company, applying his decades of business insight to solve real-world problems through AI innovation and technology. This next chapter in his career reflects what many only talk about: reinvention, relevance, and real results.

Whether he's delivering a keynote, mentoring executives, or leading product strategy in the boardroom, Don brings clarity, confidence, and conviction to every stage of growth.

Why Don? … Because few can blend timeless sales wisdom with tech-age execution. He's been where your audience is going. And because when Don speaks, people don’t just listen — they act.