Rebecca Messina
Rebecca Messina on the Capabilities Needed to Build Organizations
Rebecca Messina
WSB Exclusive Speaker
Former Global Chief Marketing Officer, Uber; Former Global Chief Marketing Officer, Beam Suntory; Former SVP Marketing and Innovation, The Coca-Cola Company
A growth centered leader, Rebecca Messina takes audiences on a journey around the world showing how cultural context, empathy, and the spirit of the people build the world's most loved brands. Crossing industries, centuries, and geographies she teaches leaders of all levels how to lead globally, through uncertainty and complexity with heart.
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As a global citizen, who has lived and worked on 4 continents, and speaks 4 languages, Rebecca Messina is a business leader and executive advisor who fully understands what’s important for global brands. Over her 30+ years of working with some of the world’s most recognizable brands, the global landscape has changed, and Messina is an authentic leader who helps brands bridge that gap.
Most recently having served as Uber’s first-ever Global Chief Marketing Officer, Messina focused on standing up Uber’s first global marketing organization and building a world-class marketing network, with the mission of helping the company define a strong brand in the hearts and minds of the consumers, drivers, and communities it serves.
Prior to joining Uber, Messina was the Global CMO of Beam Suntory (now Suntory Global Spirits), where she drove the company’s global brand strategy development and communications, product innovation, research and development, and consumer insights for Beam Suntory’s world-class portfolio of brands – including Jim Beam, Maker’s Mark, and Courvoisier Cognac.
Messina previously spent 22 years at The Coca-Cola Company starting in Atlanta before expanding her career in Chile, Australia, France and then ultimately back in Atlanta. She held numerous leadership roles, and notably in the position of VP, Global Marketing Capability & Integration, she led the strategic development of the global marketing agenda (DNA: The Coca-Cola Way of Marketing) to continue to pursue growth in a highly competitive and changing landscape leveraging the strength of a 21st Century global marketing operating model. Prior to leaving The Coca-Cola Company, Messina served as SVP of Marketing & Innovation, Venturing & Emerging Brands (VEB), an internal incubator at The Coca-Cola Company where she was responsible for leading the marketing strategy, innovation and capabilities for The Company’s portfolio of premium, high growth, next generation brands.
Currently a Senior Advisor at McKinsey & Company, Messina also has as a private advising practice, serves on 5 public, private and non-profit boards, and is on the Global Board of the Marketing & Media Alliance (MMA).
Featured Videos
Rebecca Messina
Rebecca Messina: How Coca-Cola Created a Global Marketing Model
Rebecca Messina
Rebecca Messina on Creating Coca-Cola’s Common Language for Cohesive Marketing
Rebecca Messina
Rebecca Messina on Advice for Marketers
Rebecca Messina
Rebecca Messina on How Brands Need to Think About Relationships
Rebecca Messina
Rebecca Messina on the Role of the Marketer Today
Rebecca Messina
Rebecca Messina on the Capabilities Needed to Build Organizations
Rebecca Messina’s Speech Topics
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Transcending Geographies, Centuries and Board Rooms to Build Billion-Dollar Brands (and teams!)
A growth centered leader with an inherent ability to leverage and believe the spirit of teams to achieve that growth, Messina understands how cultural context, empathy and the power of the people can build the worlds most loved brands. She shares with audiences contrasts between 20th century and 21st century businesses and provides lessons and take-aways (and at least one feeling!) applicable to CEOs, CMOs and leaders of all levels.
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