Innovation expert; Technologist; Entrepreneur; Founder & CEO of youth mental health startup Flourish Labs; Head of Moonshot Projects at Google X (2012-2021)
A tech visionary with down-to-earth grit, Obi Felten sees opportunity when others see impossibility. Her diverse background and relatable demeanor allow her to connect with audiences ranging from senior execs to entrepreneurs to students. She draws on her wealth of experience as an executive leading teams that have achieved incredible technological feats, as a startup founder, and as a board member of corporate and startup companies.
Obi Felten is the co-founder of Flourish Labs, a healthcare company on a mission to scale peer support with telehealth and AI to address the youth mental health crisis. Her team launched Peers.net, the first peer support telehealth service for teens and young adults; now part of WellSpace Health, a community health system in California.
Before founding her startup, Obi was Head of Getting Moonshots Ready for Contact with the Real World at Google X, Alphabet’s ‘moonshot factory’ and innovation lab. At X, Obi advanced cutting-edge technology projects such as self-driving cars (Waymo), delivery drones (Wing), internet from balloons (Loon), mental health measurement using AI and neuroscience (Amber), and sustainable energy storage using molten salt (Malta).
At Google’s Director of Consumer Marketing for Google in Europe, Middle East and Africa, her marketing team helped to launch and grow Google Maps, Chrome and Android from zero to hundreds of millions of users. She co-founded Campus, Google’s first startup hub for tech entrepreneurs that is credited with helping to kick-start the London startup ecosystem.
Previously, Obi launched the e-commerce business of a major UK retailer, led eToys.com’s expansion to Germany during the first dot-com boom, and worked on the launch of the UK’s first online bank.
Obi is a venture partner at Vitruvian Partners, a global private equity and growth investment firm. She is a board director of Springer Nature (SPG.DE), a global academic publisher. She is an advisor to WellSpace Health and the Chelsea & Westminster NHS Trust. She previously served on the board of Marathon Health, a venture-backed primary healthcare company, where she was a comp committee member, and on the board of other startups and nonprofits.
Obi was honoured for her innovation work with the German Innovation Prize “Future Thinker” award. She was named a Woman Changemaker by the Financial Times, a leading Woman in Tech by Focus magazine and Top 100 most influential German woman in business by Boston Consulting Group. She was on the cover of Vogue Germany’s business edition and has been interviewed by the The Financial Times, Fortune, The New York Times, The Atlantic, Bloomberg, Handelsblatt, Wirtschaftswoche, Fast Company, Wired, MIT Technology Review, the BBC, NBC News and on Steve Levitt’s Freakonomics People I Mostly Admire podcast.
Obi grew up in Berlin and saw the wall come down, has a BA in Philosophy and Psychology from Oxford University, and lives in California. She loves yoga, cold water swimming, biking, skiing (learnt at age 40), paddleboarding, travelling, cooking, eating, and her family.
Obi Felten on Anticipating Failure to Achieve Success
Obi Felten Shares Three Tips on How to Deal With Failure
Obi Felten: Innovation as a “Team Sport”
Obi Felten’s Speech Topics
Moonshot Journeys in the Age of AI
From working on AI projects at Google and Google X to founding a mental health startup blending human- and AI-delivered care, Obi brings a rare combination of technical expertise and human-centered thinking to help leadership teams navigate the AI revolution.
In this talk, Obi lays out a framework of four different types of AI capabilities that build on each other: from “The Brain” (machine learning) to “The Communicator” (generative AI like ChatGPT) to “The Doer” (AI agents) and “The Muscle” (physical AI). Drawing on her experience with Google Translate, Waymo’s self-driving cars, Wing delivery drones, and AI for healthcare, she demystifies AI and shares innovation principles that show how any organization can harness its transformative potential.”
Drawing from real projects that changed millions of lives, Obi shares the innovation principles that turned science fiction into reality and shows how any organization can apply them to harness AI in their business.
Key Takeaways:
The Four Waves of AI: How to apply the four types of AI capabilities, with real-world case studies
Tackle the Monkey First: Focus on the hardest, riskiest problems early rather than wasting time on easy problems that won’t matter if the hard ones prove impossible
Set Stop Criteria: Define not just success metrics but also clear criteria for when to shut down a project—making it less emotional to pivot or quit
Innovation is a Team Sport: Build multidisciplinary teams that include humanities majors and team members from across the business, not just technical staff
Launch Early, Iterate Often: Get products and projects into the real world to get feedback – especially important in AI
Humans + AI: The future isn’t AI replacing humans, but thoughtfully designed collaboration that gets better results than either could achieve alone
Daring Greatly: Failing Gracefully on The Path of Innovation and Success
Felten discusses how to deal with failure and embrace it as necessary and inevitable on the path to innovation. She shares stories and lessons from her own failures and successes at Google, and and her startup, and how they shaped her mindset and approach to leadership. In this speech the audience will learn:
How to deal with the failures that are inevitable on the path to success, such as setting “kill criteria”, celebrating lessons learnt, and separating personal from project success
How to lead with vulnerability and honesty when things go wrong
How to encourage teams to work on the hardest things first
Igniting Innovation: Disruptive Ideas, Diverse Teams, and the Power of Collaboration
Many organizations yearn for innovation, yet often struggle to truly unlock its potential. They hire diverse individuals, but fail to create the environment where they can truly thrive. Obi Felten is a seasoned leader who has spent her career building high-performing teams in the face of uncertainty. Felten’s secret weapon? Embracing disruptive ideas and nurturing diverse talent.
With a career in leading teams through uncertainty, Felten credits her success to embracing disruptive ideas and diverse talent. She’ll share actionable insights from her experiences at startups and innovative companies on fostering teams that excel amidst uncertainty:
Key Takeaways:
The Key: Psychological Safety
Leading with Humility: The Power of Questions
Launch Early, Iterate Often
The Symphony of Diversity: Respectful Disagreement
Moonshot Thinking: A Radical Approach to Unleashing Innovation and Creativity in Organizations
Obi Felten led teams at Google X that employed “moon shot thinking”- the framework that led to the creation of some of the world’s most radical breakthrough technologies. In this speech, Felten introduces the audience to the principles of moonshot thinking and how to implement it in their organization:
How to incorporate a culture of moonshot thinking throughout the organization
How to bring the brightest, most diverse people to the table, help them learn fast and invent the future
How leaders play a role in overcoming resistance and skepticism from those who are comfortable with the status quo
How challenging widespread assumptions is essential for innovation, since they often lead to breakthrough thinking
The Future is Now: Embrace AI or Be Left Behind
Obi Felten’s AI journey started in the 1990s at Oxford University, studying the link between minds and machines. She later joined Google, contributing to AI advancements in areas like machine translation and search optimization. At Google X, her projects spanned climate change to healthcare applications. Currently, her mental health startup leverages AI to enhance human well-being.
Felten shares how AI is becoming a powerful tool poised to revolutionize every aspect of our lives with the advent of large language models, including the way we do business and even write our holiday cards. She will start by debunking some myths about AI and addressing the elephant in the room – the fear and skepticism that often surrounds this technology:
Myth #1: “AI will kill us all/save us all.”
Myth #2: “AI will eliminate jobs and increase wealth inequality.”
Myth #3: “AI is for tech companies, not businesses like mine.”
In the second part, Felten will help you dive into the exciting possibilities that AI holds for your business. She will guide you through practical steps you can take to leverage AI and gain a competitive edge:
Identify areas where AI can add value
Start small and experiment
Use technology to augment your team, not replace them.
Embrace transparency and ethics
The Healthcare Revolution: AI, Mental Health, and the Future of Patient Care
Imagine a healthcare system with 99% accurate diagnoses, personalized treatment plans, and accessible mental health support for all. This isn’t science fiction, but the future powered by AI and big data. Leading this charge is Obi Felten. Through her work at Google X (applying machine learning to mental health assessments), board roles at healthcare companies, and founding Flourish Labs (a mental health startup using AI to scale support), Obi exemplifies the passion and expertise driving the digital health revolution.
Key Takeaways Include:
The Digital Health Revolution: Healthcare is rapidly adopting digital innovations through transformative advancements through AI and big data, which promise significant improvements in diagnosis, treatment, and care. However, challenges such as privacy and fairness present important hurdles.
Curbing Healthcare Costs: Soaring healthcare costs in the US are unsustainable. Felten will explore how AI can be used to streamline processes, reduce errors, and ultimately bring down costs.
AI and the Future of Doctors: AI won’t replace doctors; it will empower them. Doctors who leverage AI tools will offer better care and stay ahead of the curve.
The Mental Health Crisis: Millions of Americans suffer from mental health issues, yet over half of those with a diagnosis lack access to proper care. Flourish Labs, Felten’s own venture, uses AI to increase provider productivity, ensure quality, manage risk and measure outcomes.
What other organizations say about Obi Felten
Obi’s session received outstanding feedback. Her presentation was incredibly impactful, leaving our leaders motivated and inspired. One concept she shared—the ‘Courageous Penguin’—resonated so deeply that our senior leadership is now considering incorporating it into our annual recognition program as an award. Obi truly left a lasting impression on our team.