Mo Bunnell

Effective client communication is one of the most important aspects of organizational growth and client retention. But few people get cutting-edge training on how to create groundbreaking client experiences. In fact, science shows we typically create experiences that we would prefer as opposed to what our clients need to move forward. To thrive, individuals and teams need to understand the four major ways science has shown that people think, and to design interactive client experiences that tap into each of these ways of thinking. By knowing these techniques, individuals and teams can create meetings, calls and interactions that clients rave about. To secretly model the concept, the speech itself is designed in a way that engages every mode of thinking.

Learn how to sell yourself without selling your soul. Mo Bunnell’s comprehensive system will help you win more clients, build stronger relationships, and bring in more business.
 
Based on his book The Snowball System (coming Sept. 2018), Mo Bunnell provides audiences with powerful and proven tools for business development. Whether you are gregarious or introverted, part of a small startup or a massive multinational, Bunnell’s science-based system is effective, efficient, and easily adapted into your day-to-day work. You will not only succeed at growing your business, you’ll learn to enjoy doing the activities that drive that growth. You’ll be happier, and so will your clients.

“Selling” is a bad word in many organizations, but it doesn’t have to be. The key is flipping selling on its head—and focusing on designing a better buying process. Mo Bunnell is an expert at the brain science behind the specific steps buyers need to go through to be excited about a purchasing decision. And, more importantly, what a business developer needs to do proactively to keep this process moving forward. By understanding the steps, the science behind why each step works and the “magical phrases” that can be used to move things forward, audience members can learn how to move sales forward, faster. The best part? This is a process so authentic, you can actually invite your own clients or customers to listen in.  With authenticity in mind, the word “selling” can finally be used in a positive light.

Few companies are growing as fast as they would like. The problem? They are too reactive to client needs and too focused on the relationships they already have. The problems with this come from both sides: 1) clients will likely see your organization in the way they’ve purchased from you in the past, not how you can help them going forward and 2) your internal teams are likely stuck in the safety of doing the work they have with the people they already know. To create breakthrough levels of demand, you have to do something different. Mo Bunnell teaches people the science and process of his Give to Get model, an effective way to create demand that both clients and internal teams love. The science is compelling, and the process is counterintuitive, but easy to implement once taught. Not only does it result in growth, but clients absolutely love the process itself.