Partnership with Athletes First
Head Coach, Green Bay Packers
Described as the “undoubted coach of the year” by ESPN in 2022, Matt LaFleur has had a profound impact on the Packers. With the highest winning percentage in NFL history, LaFleur's leadership extends beyond the field, inspiring others with his "team first" mindset and dedication to excellence.
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Coach Matt LaFleur has been called the glue of the Packers organization; his commitment and passion for the team is undeniable. Since stepping in as head coach, he quickly garnered full support and cooperation from former Packer’s quarterback Aaron Rodgers. His relationship with Rodgers allowed Green Bay to whole-heartedly appreciate his dedication to the team and fully embrace him as coach. LaFleur’s winning percentage of .796 has been the best in NFL history.
LaFleur was born and raised in Mount Pleasant, Michigan and played both quarterback and wide receiver at Western Michigan University before transferring to Saginaw Valley State, leading the team to the playoffs every season and leaving as Saginaw’s all-time leader in passing yards, completions, and passing touchdowns. Upon college graduation, LaFleur started his coaching career at Saginaw Valley as an offensive assistant and then at Central Michigan. He began his NFL coaching career with the Houston Texans as an offensive assistant in 2008 before going on to coach for the Commanders, Falcons, Rams, Titans, and lastly Packers. Before joining Green Bay, LaFleur led a Titans offense that ranked 7th in the NFL in rushing (2018) and a Rams team that doubled their scoring, won seven more games, and saw Todd Gurley win AP Offensive Player of the Year with 2,000+ all purpose yards (2017).
While working for Dan Quinn on the Falcons (2015-2016), LaFleur emulated Quinn’s coaching style and “3 Rules” and was inspired to craft his own: 1) Team first. 2) No excuses. 3) Be on time and be prepared.
Matt LaFleur inspires others to live by his three simple rules by serving as an incredible leader to players both on and off the field. With years of coaching experience under his belt, LaFleur is eager to find opportunities to speak on the importance of trust in order to be successful on the field and contribute to a united team.
Matt LaFleur explains the core principles that define a successful team, emphasizing a team-first mindset as the foundation. He underscores the crucial role of trust in teammates, sharing insights from his own experiences as a coach. Through engaging stories and practical advice, LaFleur provides a roadmap for fostering a cohesive and resilient team culture that thrives on mutual support and unwavering commitment.
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