Linda Kaplan Thaler
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Audience & Industry
- The Finance Industry
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Linda Kaplan Thaler helps audiences around the globe tap into their incredible power of grit, perseverance and determination to succeed at the highest levels in their careers and professions, and in their personal lives. She also speaks extensively about how the "power of nice" is the most powerful leadership tool in business today, as well as how to make any environment a hotbed of creativity and innovation.
Advertising Hall of Famer Linda Kaplan Thaler is one of most renowned advertising and marketing gurus in the country. Creating an agency that grew to over $2 billion in billings, with a client roster that included Aflac (they created the feisty Aflac duck), Wendy’s, Clairol Herbal Essences (the “Yes! Yes! Yes!” campaign), and Toys “R” Us (she composed the “I Don’t Wanna Grow Up” tune, which is arguably America’s longest-running jingle), Linda is celebrated for her breakthrough creative work in the industry. She is well known in media circles, commenting on branding, advertising, marketing, leadership and personal growth, and has been featured on CNN, TODAY, Good Morning America, Fox News and The Apprentice. Linda hosted Oxygen’s Making It Big reality series as well as Mark Burnett’s Jingles. She has also been a member of the presidential ad teams for both Bill and Hillary Clinton’s runs.
Linda is a New York Times best-selling author and, along with Robin Koval, has co-authored books on leadership, creativity and branding which include Bang! Getting Your Message Heard in a Noisy World, The Power of Small: Why Little Things Make All the Difference and The Power of Nice: How to Conquer the Business World with Kindness. Their most recent book, Grit to Great, is listed as one of the top business books of 2015.
Some of Linda’s keynotes have included conferences for Wendy’s, Citibank, Wells Fargo, Virtuoso Travel, Procter & Gamble and John Maxwell’s leadership simulcast, as well as university talks at Yale, Baruch, Pace, Columbia and the Colin Powell School at CCNY.
Linda Kaplan Thaler - Media Reel
The Grit Factor
The Power of Nice, In the Age of Mean
Based on her national best seller, “The Power of Nice,” Ms. Thaler’s research and insights have discovered that the secret sauce of most effective leaders is kindness, empathy, and a collaborative spirit. Counter to the current “eat your young in order to survive” mentality, being nice leads to a better bottom line, a longer life span, fewer divorces and a thriving corporate culture. Learning how to build a stronger “Nice Q,” will help you become far more successful, in work and in life.
How to Go from Grit to Great
Based on her bestselling book, “Grit to Great,” Ms.Thaler reveals that the world’s most extraordinary successful people were completely ordinary growing up. In fact, their meteoric rise had little to do with an “it” factor- a brilliant IQ or virtuoso talents- and everything to do with having the “grit” factor- guts, resilience, initiative and tenacity. Through myriad interviews and cutting-edge research, Linda illustrates why grit is the most important determinant of future success and offers tips on how anyone can improve their concentration, perseverance and determination.
Bang! Getting Your Message Heard in a Noisy World
Having created one of America’s fastest growing and most successful ad agencies, Linda discusses the importance of creating huge, disruptive ideas in an ever increasingly cluttered world. Based on her national bestseller, “Bang!” Linda offers valuable tips on how to create messaging that is dramatic, memorable, talked about, and will help your brand to achieve iconic status in today’s world.
The Power of Small: Why Little Things Make All the Difference
Contrary to the popular belief that we need to see the “forest through the trees,” the most important innovations and discoveries came to fruition because people understood that, in fact, it is the little things that make all the difference. Through research, interviews and personal stories, Linda discusses the little things that truly make a huge difference in our lives, whether it’s the importance of small talk, celebrating small victories or paying attention to the detailed information that can make, or break, your career trajectory.
Playing Around at Work
Contrary to what you might believe, many of the world’s most important discoveries, inventions, and marketing ideas came about when people were joking around and just having fun. When we’re in a positive and playful mood, that’s when our brains are most conducive to imaginative thoughts and breakthrough solutions.
Based on interviews, insights and personal stories, Ms. Thaler will discuss the role of playfulness in the workplace, as well as in our personal lives, while engaging the audience with entertaining exercises they can use to spur creativity and breakthrough ideas.