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Laszlo Bock
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Laszlo Bock

"Don’t trust your gut: use data to predict and shape the future."

CEO and Founder, Humu; SVP of People Operations, Google (2006-2016); Bestselling Author

Laszlo was one of the main reasons I attended the conference and he did not disappoint. I thought it was a great presentation and I wished we had longer!
— Society for Human Resource Management

Expertise In:

  • Leadership
  • Corporate Culture
  • Human Resource Effectiveness
  • Diversity and Inclusion in Business
  • Workforce Effectiveness

Audience & Industry

  • Senior Management Groups
  • Corporations
  • The Marketing and Advertising Industry
  • The Service Industry
  • Sales Professionals

Designer of Google’s legendary workplace culture, and creator of the field of People Analytics, Laszlo Bock is redefining the art and science of workplace happiness and productivity.

One of the most creative, revolutionary thinkers in the Human Resources space, Laszlo Bock is committed to leveraging technology and behavioral science to make employees’ jobs and lives better. 

In his latest role as founder and CEO of Humu – a venture launched in 2017 – Bock has developed HR software to create an environment where employees feel empowered and are given room to grow.

“If there was a way to take all that people science and people analytics that we’d developed and combine it with machine learning, there’d be a way to figure out how to, for every single person, help them get a little bit better every single day,” theorized Bock. Through his team’s efforts, Humu employs a series of “nudges” or small reminders that help employees take the right action at the right time.

Bock’s mission with Humu is a continuation of his groundbreaking work with Google, where he created a data-driven HR laboratory to help the company grow their workforce tenfold and nurture an employee-centric culture rarely seen at major corporations. As Senior Vice President of People Operations, Bock took Google’s rigorous testing used to refine its search algorithms and develop new products and applied it to its hiring, training, managing, and promoting practices.

During his decade-long tenure, Google was recognized over 150 times as an exceptional employer – including being named the No. 1 Best Company to Work for in the United States seven times; the No. 1 Top Diversity Employer overall; and the best company for women in technology.

The secret to success, Bock reveals, is that he viewed Google’s employees as its most important resource and constantly adjusted working conditions to find the most productive environment. “All it takes is a belief that people are fundamentally good – and enough courage to treat your people like owners instead of machines,” says Bock. “Machines do their jobs; owners do whatever is needed to make their companies and teams successful.”

Bock details his Google experiences in his book “Work Rules! Insights from Inside Google That Will Transform How You Live and Lead,” a New York Times and Wall Street Journal bestseller that has been translated in more than 20 languages and has won over 30 awards.

A compelling and engaging expert, whose enthusiasm is infectious, Bock entertains audiences with tales of interviews gone wrong and right, and teaches job seekers how best to tell their own story. His belief that work should not bring people down is authentic, as he delivers his clear and cohesive ideas to help revolutionize the workforce.

Warm and witty, with a remarkable ability to connect with people, Bock disarms and relaxes his listeners. Breaking down his interpretation of science, theory, and real-world experience, he reveals key ways to transform your work and your life – no matter where you sit on the employer-employee spectrum.


 

*In partnership with CAA*

MEASURE WHAT MATTERS

Employers often make the mistake of commissioning a generic survey to help identify workplace issues. But Bock’s years of experience doing a deep dive into mounds of work-related statistics proves that only the right questions can yield significant data. You also have to act, says Bock. The standard of silence and inaction breeds dangerous resentment. Signal to your employees that their feedback matters by enacting changes.

Relevant to:
  • The Marketing and Advertising Industry
BE A FOUNDER

“Building an exceptional team or institution starts with a founder,” says Bock. But being a founder doesn’t mean starting a new company. “It is within anyone’s grasp to be the founder and culture-creator of their own team, whether you are the first employee or joining a company that has existed for decades,” he adds. The key is to focus on purpose over process, and promoting transparency and trust.

Relevant to:
  • Sales Professionals
  • Senior Management Groups
SMALL STEPS, BIG PRODUCTION

Bock believes that it doesn’t take a wholesale change for the workplace environment to shift in a positive manner. Through his work with Humu, he proves how incremental changes – with a simple nudge – can result in measurably more productive, innovative, inclusive, and happy workplaces and employees.

Relevant to:
  • Corporations
  • The Service Industry

Featured Videos

Featured Experiences

From Moonshots to Roofshots: What Everyone Gets Wrong About Innovation and How to Get it Right

Everyone tells you they have the secret to innovation. Have crazy, aspirational, "moonshot" goals. Invest in a secret skunkworks facility. Brainstorm. Use "design thinking." But that's all wrong. As psychologist Abraham Maslow wrote, "[I]f the only tool you have is a hammer, [it is tempting] to treat everything as if it were a nail." There is no single path to innovation and creativity.  Different situations, different teams, different problems all require different approaches. Drawing heavily on Google's history of innovation, Laszlo Bock details why the best way to innovate is to innovate in many ways.

Note: This presentation is available as a keynote or moderated conversation.

Transforming Organizations Through People Science

People are messy, complicated things. Driving culture and organizational transformation has long been the field of "trusting your gut" and playing catch-up with "best practices." But in the last decade, advances in behavioral science and computer science have converged to make it possible to transform cultures and companies. Laszlo Bock, the creator of the field of people analytics, former SVP of People Operations at Google (2006-2016), and founder & CEO of Humu shares how Google built their people analytics powerhouse; how to move your organization's analytic capabilities from description to prediction; and how the latest technologies can unlock tremendous performance, retention, inclusion, innovation, and even happiness!

Note: This presentation is available as a keynote or moderated conversation.

A Mission That Matters: Why Finding and Connecting to "Deeper Meaning" Drives Exceptional Performance and Happiness, and How You Can Find Your "Deeper Meaning"

Some people work to make a buck. Some people work to climb the ladder. And some people work because they know deep in their souls that their work *matters*. That they are building something greater than themselves. Something that has an impact way beyond the day-to-day. And that makes them happier, more committed, and even more productive. The amazing thing is that people who find meaning in their work exist in every profession, from doctors and executives to cleaning staff and deli workers. Laszlo Bock explains how to find the deeper meaning in your own organization's work and how to cultivate that connection in your people. If you want to be surrounded by passionate, motivated, high performing people, you need to connect them to a mission that matters.

Note: This presentation is available as a keynote or moderated conversation.

Work Rules! Insights from Inside Google and Elsewhere to Transform How You Live and Lead

Laszlo Bock's New York Times bestselling Work Rules! synthesizes a decade of explosive growth at Google, the latest cutting-edge academic research and examples from the worlds of sports, art, nutrition, and business into 10 steps any organization can take to make work better. He explains how to build an unbeatable culture and hire better, why you should "pay unfairly", when to be frugal and when to be generous, and why your smallest actions can have the biggest impact. Taken together, he offers a roadmap to building an unbeatable organization. As John Doerr, managing director of the seminal venture capital firm Kleiner Perkins Caufield & Byers explained, "these principles are the handbook for high performance teams that win.

Note: This presentation is available as a keynote or moderated conversation.

Works