- U.S. Health Care Policy
Audience & Industry
- Senior Management Groups
- The Finance Industry
- The Health Care Industry
Ken Dychtwald, Ph.D. is the nation’s foremost thought leader on population aging and its profound business, social, healthcare, financial, workforce and cultural implications.
Over the next decade, leading industries, companies, governments, and major institutions will be challenged to transform their strategies, marketing, branding, distribution, product development, and workforce management to fully prepare for and capitalize on key trends created by a rapidly aging population. Ken Dychtwald provides the nation’s leading corporations with highly effective, customizable presentations that help them position and prepare for the new mature marketplace. His presentations enlighten and energize audiences and show the ways boomers will age differently from generations who’ve gone before and how that represents huge opportunities for marketers, human resources, healthcare, governments and others who think ahead and act now. A psychologist, gerontologist, corporate consultant, best-selling author and entrepreneur, Ken Dychtwald was honored by American Demographics Magazine as the single-most influential leader in Baby Boomer marketing the past quarter century. This respected futurist is the author of 15 books on age-related issues, including: Bodymind, Age Wave, Age Power, The Power Years and Workforce Crisis. His new book is entitled With Purpose: Going From Success to Significance in Work and Life. With Purpose will be released in paperback in March 2010 as A New Purpose: Redefining Money, Family, Work, Retirement and Success. In 2007, he had his debut as a documentary filmmaker and host with the highly rated/acclaimed PBS special “The Boomer Century.” His most recent PBS special With Purpose aired nationwide in 2009.
How the Age Wave Will Transform the Marketplace, the Workplace and Our Lives
Increasing longevity, declining fertility and aging baby boomers are triggering an enormous “age wave.” This demographic tsunami has the potential to create ground-breaking marketplace and work/talent opportunities—and equally compelling social and financial challenges.This informative, motivating and entertaining presentation will explore: How will people use their newfound “longevity bonus?” Why will the “cyclic” lifeplan replace the traditional “linear” model? How will aging boomers change established paradigms of work, leisure, learning and retirement—as well as lifetime brand loyalty? What’s the most effective way to market and sell to “middlescent” boomers wishing to enrich the quality of their lives, while forestalling aging? Why is managing a four-generation workforce the new diversity mandate?
(Note: This presentation can be shaped to focus either on the US, North American or global Age Wave.)
Optimizing Generational Diversity: Four Cohorts Rethink Work, Money, Family, Retirement and Success
For the first time in history, four generations of active adults are simultaneously participating in the workforce and marketplace. Each has its own lifestyle values, attitudes about work and money, means of connecting and communicating, role models and marketplace preferences.
This high-impact presentation will examine: What key social forces have shaped each generation and produced their distinct, core lifetime characteristics? What does each generation hope to get from—and give to—their jobs/careers? How do you manage and motivate each generation, from “encore” workers seeking stimulation and self-worth, to older workers looking for balance and purpose, to mid-career workers trying to reboot their enthusiasm for a longer and more demanding worklife, to young workers struggling to enter the workforce during tough economic times. How does each measure success?
This presentation can focus on how to attract and retain valuable talent and enhance productivity through the creative use of flexible work arrangements, innovative learning, mentoring and sponsoring opportunities, sabbaticals, retraining, re-careering, flex-retirement, and creative compensation and benefits programs. Alternatively, it can orient toward the most effective ways to reach out to—and connect with—Millennials, Gen Xers, Boomers and members of the Silent Generation.
The Cure for Our Aging Healthcare System
Whether we live long lives with vitality and purpose or sickness and suffering will depend to a great extent on our ability to reshape the skills, services and incentives of our current healthcare system. This new presentation provides a visionary glimpse into the future, outlining the critical course corrections required to create healthy aging and productive longevity.
Topics to be covered include: Why we must accelerate the scientific breakthroughs needed to prevent, delay and eliminate the horrific diseases of aging (such as Alzheimer’s); why training healthcare professionals to become “aging-ready” will both saves lives and money; how the boomers’ proclivity toward control, self-care and connectivity can help make disease prevention and self-care a national priority; how new technologies and emerging community-based services can enable us to shift the healthcare focus from hospitals and nursing facilities to home-based care; why establishing a humane and dignified approach to end-of-life care has reached a critical tipping point.
Re-Visioning Retirement: New Timing, New Purpose, New Planning, New Funding
Everyone’s retirement clock has been reset as a result of the recession. But highly acclaimed Age Wave research reveals a surprising finding: This could be a good thing, for individuals, the consumer marketplace and financial planning professionals.
This presentation will explore: Why financial “peace of mind” has become far more important than “wealth” in the new American dream. How women’s rising financial power is transforming their attitudes and behavior toward money, their family dynamics and the field of retirement planning.
How the adult lifestage demands of eldercare, sibling care, grandparenthood, singlehood and rehirement will dramatically impact retirement preparation and funding. We’ll also discuss the products, services and guidance people now seek from financial professionals to safeguard a successful retirement while avoiding the five retirement “wildcards” that could shatter their dreams.
The Longevity Economy: Tomorrow’s Biggest Market Opportunities Hiding in Plain Sight
Rising longevity and the aging of the massive boomer generation are radically altering both the demographic landscape and every aspect of the consumer marketplace. Already 50+ consumers account for more than half of all spending and control more than 70% of total U.S. net worth. In the coming years, we’ll see explosive business growth fueled by this unprecedented age wave.
In this provocative new presentation, for business leaders seeking to understand, re-gear, and thrive in the era of unprecedented longevity, Dr. Ken Dychtwald offers a revealing glimpse into the future. He will explore which industries, products and services will dominate the boomer marketplace and are hiding in plain sight:
- What medical breakthroughs and technologies are on the horizon that have the potential to dramatically transform health, aging, and longevity
- How an aging population’s evolving need for healthy choices will influence food, beverage, and supplement sectors
- How a cyclic lifeplan – with repeated personal reinventions - will stimulate demand for new ways to learn, give, volunteer, work, and enjoy life
- How the aging boomers will re-invent retirement and re-define the travel and leisure, housing, and financial services industries
- Lessons learned from four decades on the front lines about the successes of pioneering companies worldwide that have “cracked the code” and created brands and marketing strategies that resonate with this new generation of brand loyal consumers
What is the New Vision for 21st Century Aging?
How the Modern Family Is Transforming Aging, Retirement and Community
Ken Dychtwald is a fabulous speaker! He was so well received by our attendees. His presentation worked perfectly with out theme this year and we thought he was a perfect match for our meeting.Manulife USA
The Power Years: A User's Guide to the Rest of Your Life (opens in a new tab)
Workforce Crisis: How to Beat the Coming Shortage of Skills And Talent (opens in a new tab)
With Purpose: Redefining Money, Family, Work, Retirement, and Success (opens in a new tab)
Age Power: How The Most Important Trend Of Our Time Will Change Your Future (opens in a new tab)
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Author; Former Editor-in-Chief of Esquire Magazine and Former Chief Creative and Marketing Officer at Lands' End and Chicos FAS, Inc.