John Jacobs
Contact WSB for Fees

John Jacobs

John Jacobs is co-founder and CCO (Chief Creative Optimist) of Life is Good, which spreads the power of optimism through inspiring art, a passionate community and groundbreaking nonprofit work.
Co-Founder & Chief Creative Optimist of Life is Good

Expertise In:

  • Philanthropy
  • Corporate Culture
  • Corporate Social Responsibility
  • Happiness and Mindfulness
  • Creativity

Audience & Industry

  • Associations
  • Colleges and Universities
  • Corporations
  • Non-Profits
  • Sales Professionals

John Jacobs is co-founder and CCO (Chief Creative Optimist) of Life is Good, which spreads the power of optimism through inspiring art, a passionate community and groundbreaking nonprofit work.

Keynote speaker John Jacobs is co-founder and CCO (Chief Creative Optimist) of Life is Good, which spreads the power of optimism through inspiring art, a passionate community, and groundbreaking nonprofit work.

John and his brother Bert launched their business with $78 in their pockets, selling T-shirts in the streets of Boston and at college dorms up and down the East Coast. Today, Life is Good is a $100 million positive lifestyle brand sold by over 2,000 retailers across the US and Canada.

Early on, John and Bert were inspired by stories of people, mainly children, facing great adversity. These stories illustrated that optimism is most powerful in the darkest of times and fueled the creation of a fully integrated business model dedicated to helping kids in need. Life is Good donates at least 10% of its annual net profits to the Life is Good Kids Foundation to positively impact over 1 million kids every year facing poverty, violence, and illness. John provides the creative vision to guide the art and messaging direction of Life is Good to inspire optimism in everyone the brand touches . John enjoys outdoor adventures with his family, awkward dancing and diving into the water to catch things.
To inspire others to choose optimism and grow the good in their lives, John and Bert wrote Life is Good: The Book/ How to Live with Purpose and Enjoy the Ride, published by National Geographic in September 2015. John has been awarded honorary doctorates from several universities for entrepreneurship, business innovation and philanthropy. He and Life is Good have been featured on CNNMoney, CNBC’s Business Nation, ABC News’ Nightline, NBC’s The Today Show, The New York Times, The Wall Street Journal, Inc. Magazine, and Men’s Health Magazine, among others. John and Bert are the youngest of six siblings from Needham, MA. They credit their mother as the first powerful optimist in their lives, and the inspiration for Life is Good. 

A $100 million privately held business based in Boston, MA, Life is Good® spreads positive vibes with its colorful collection of apparel and accessories. Jake, Life is good’s iconic hero with the contagious smile, teaches men, women and children that optimism is fun, healthy, and empowering.

Featured Videos

Featured Experiences

Optimism Can Take You Anywhere

John Jacobs and his brother Bert launched the Life is Good Company with $78 in their pockets selling t-shirts on the streets of Boston. Today, Life is Good is a $100-million, positive lifestyle brand sold by more than 2,000 retailers across the U.S. and Canada. Their inspiring business story and lessons on optimism and corporate social responsibility will demonstrate how focusing on the good can transform your mindset, business, and take you anywhere. Tailor your keynote to emphasize:  

  • The Power of Optimism: Discover how to live life with purpose and enjoy the ride
  • Entrepreneurship for Companies of All Sizes: Cultivate a culture of innovation and entrepreneurship
  • Positive Purpose: Integrate social mission into your business …the authentic way