Gregory Vetter
Gregory Vetter on His Top 5 Things
Gregory Vetter
Keynote Speaker
Founder, Tessemae's; Founder, Alta Fresh; Founder, HomeGrown Brands; Author, Undressed: The Unfiltered Story of My Failed American Dream and How It Led to Success
After a career of leading one of America's most iconic brands to tremendous success, only to witness its decline into relative failure after a 15-year run, Gregory Vetter's story is as compelling as his scar tissue. Vetter's journey is rich with evolution and growth, inspiring those who are searching for the right formula to rediscover themselves and achieve the unthinkable.
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Gregory Vetter's speaking fee: $25K - $40K
Gregory Vetter has amassed valuable insights over the course of his 20-plus years as an entrepreneur, and his purpose is to distill the knowledge he has accumulated throughout his ongoing journey. That knowledge extends far beyond merely sharing his narrative and the anecdotal stories that accompany it.
Vetter recognizes the lifecycle inherent in any great idea and has developed a sound understanding of what is required for true venture creation and meaningful growth — both personally and professionally. While entrepreneurship is often viewed as a “phenomenon,” his perspective is shaped by firsthand experience. Through this lens, he deeply believes in the power of people to discover new possibilities and, importantly, find fulfillment in their chosen paths. Through his words and actions, Vetter influences human behavior and performance by equipping curious minds with the necessary tools to explore the unthinkable and advance toward their desired goals.
Featured Videos
Gregory Vetter
Gregory Vetter on His Top 5 Things
Gregory Vetter’s Speech Topics
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Finding Your Everyman Superhero Powers
Gregory Vetter explores how ordinary people can tap into their unique strengths to make a difference in their own lives and the world around them. Drawing inspiration from the concept of superheroes, Vetter encourages individuals to recognize their personal abilities, whether it’s kindness, resilience, or creativity, and use them to empower themselves and others. The message is clear: everyone has the potential for greatness within them, and by embracing these “superpowers,” they can create meaningful change, both personally and in their communities.
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The American Dream Isn’t for the Faint of Heart
Gregory Vetter emphasizes that achieving success in America requires resilience, hard work, and determination. The American Dream, often seen as an ideal of prosperity and opportunity, is not an easy path. It demands perseverance through setbacks, challenges, and adversity. Vetter argues that while anyone can chase this dream, not everyone has the strength to face the obstacles along the way. Ultimately, the pursuit of the American Dream requires a bold heart and unwavering commitment.
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The Cave You Fear to Enter Holds the Treasure You Seek
Gregory Vetter will explore the powerful metaphor for personal growth and transformation. Originating from Joseph Campbell’s Hero’s Journey, this phrase suggests that our greatest rewards lie beyond our deepest fears. The “cave” represents challenges, uncertainty, and discomfort — barriers that keep us from reaching our true potential. We uncover hidden strengths, wisdom, and opportunities by facing our fears head-on. This presentation will inspire listeners to embrace adversity, step outside their comfort zones, and realize that their biggest breakthroughs come from confronting their biggest obstacles.
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Not Running From The Fear
Gregory Vetter explores the power of facing fear head-on rather than avoiding it, highlighting how fear can be a driving force for growth, resilience, and success when embraced instead of escaped. He discusses the importance of courage, self-awareness, and perseverance in overcoming challenges. Through personal anecdotes and real-world examples, Vetter encourages the audience to confront their fears, reframe their mindset, and use fear as a tool for motivation rather than limitation. Ultimately, it’s a call to action to step into discomfort and embrace fear as a catalyst for transformation.
Works by Gregory Vetter
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