Geoff Tanner
Keynote Speaker
Former President and CEO, The Simply Good Foods Company - Growth, Innovation and Transformation Leader
Disruption is not the problem. Moving too slowly is. Geoff Tanner shows leaders how to see change sooner, move faster and turn disruption into growth by combining the advantages of scale with the speed and ambition of an insurgent. Drawing on more than 30 years working across large established companies, mid-sized growth businesses and challenger brands, he brings a practical operator’s perspective on what it takes to stay ahead.
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Most organizations do not get disrupted because they failed to see change coming. They get disrupted because they move too slowly.
Geoff Tanner has spent more than 30 years helping businesses avoid that trap. As a brand builder, growth leader and former public company CEO, he has worked across established companies and challenger brands, including Quest, OWYN, Café Bustelo and Milo’s Kitchen.
His presentations challenge leaders to rethink how growth happens when the world is moving faster than the organization. Geoff shows how to separate real disruption from noise, use the strengths you already have, strip away the inertia that slows decisions, and bring the speed and ambition of an insurgent to the next opportunity.
He also shows how AI can dramatically accelerate learning, innovation and execution. The result is a practical, provocative look at how leaders can move faster, make better choices and turn disruption into growth.
Geoff Tanner’s Speech Topics
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When the World Is Changing Faster Than You Are: How Leaders Turn Disruption Into Growth
Disruption is not the problem. Moving too slowly is. In this keynote, Geoff Tanner shows leaders how to recognize the shifts that matter, challenge the assumptions that create inertia, and turn disruption into a catalyst for growth. Drawing on more than 30 years building brands, transforming businesses and leading through change, Geoff shares a practical framework for combining the strengths of an established organization with the speed and ambition of an insurgent. Audiences leave with clear ideas for seeing change sooner, making faster choices, using AI to accelerate learning and execution, and building the next growth playbook before competitors do.
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The Insurgent Advantage: How Established Companies Rediscover Speed, Ambition and Growth
Established companies have enormous advantages, including brands, customers, capabilities, talent and scale. But success can also create complexity, caution and inertia. In this keynote, Geoff Tanner shows leaders how to combine the strengths of an established organization with the curiosity, urgency and resourcefulness of an insurgent. Drawing on his experience building challenger brands and leading large consumer businesses, Geoff shares practical ways to simplify decisions, protect emerging ideas, challenge conventional wisdom and create the conditions for breakthrough growth. Audiences leave with a clearer understanding of how to regain speed without sacrificing the advantages that made them successful in the first place.
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Competitive Advantage in the Age of AI: How AI Can Accelerate Learning, Innovation and Growth
AI is changing the speed at which organizations can understand customers, generate ideas, make decisions and execute. But AI alone is not competitive advantage. In this keynote, Geoff Tanner shows leaders how to combine AI-enabled acceleration with the distinctive strengths competitors cannot easily replicate, including brands, customer relationships, capabilities, culture and talent. Drawing on operating and advisory experience, Geoff shares practical examples of how AI can accelerate consumer learning, innovation, content creation, decision-making and execution. Audiences leave with a clearer view of where AI can create real advantage, where human judgment still matters most, and how to build a faster, more adaptive organization.
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