Frank Luntz


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Keynote Speaker

Frank Luntz

Renowned Public Opinion Researcher and Pollster

"It doesn't matter what you say, it only matters what people hear." – Frank Luntz

Frank Luntz Profile Photo


Word to use, words to lose. They form a core of the advice Frank Luntz shares to those who value his work. A winner of the Washington Post’s coveted “Crystal Ball” award for being the most accurate pundit, Luntz’s focus groups have become so influential that presidential candidate Barack Obama noted “When Frank Luntz invites you to talk to his focus group, you talk to his focus group.”

More media outlets have turned to Frank Luntz for focus groups and consulting than to any other political pollster, making him one of the most honored political and communication professionals in America today. The “Instant Response” focus group technique he pioneered has been profiled on 60 Minutes, Good Morning America (on Election Day), and on PBS’s award-winning Frontline. He also served as a consultant to the NBC hit show The West Wing. Luntz’s best-selling book, Words That Work: It’s Not What You Say, It’s What People Hear, offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. He is also the author of What Americans Really Want… Really: The Truth About Our Hopes, Dreams and Fears (2009) and Win: The Key Principles to Take Your Business from Ordinary to Extraordinary (2011).Why Book Frank Luntz for Your Event

Luntz puts on a show for audiences, having worked with a spectrum of media outlets and supervised more than 400 surveys for political and corporate clients around the world. Using cutting-edge technology, he provides a mini-masterclass on data — always with his pulse on the electorate and the consumer.

Featured Videos

Frank Luntz Profile Photo
Frank Luntz
Frank Luntz Focus Group

Frank Luntz’s Speech Topics

  • What’s REALLY on the Mind of America

    Most public opinion experts can only tell you what they think is on the minds of ordinary Americans, but Dr. Frank Luntz lets ordinary Americans speak for themselves. Through thousands of hours of intense direct response/focus group dial testing, Dr. Luntz has his fingers on the pulse of every issue Americans talk about today. Dr. Luntz will provide expert insight and analysis that can help you, the business leader, the politician, or just the average citizen, understand the thoughts and feelings of the average American.

  • It’s Not What You Say, It’s What People Hear

    What’s behind winning campaign slogans and career-ending political blunders? Why do some speeches and advertising campaigns resonate and endure while others are so quickly forgotten? The answers lie in the way words are used to influence and motivate, the way they connect thought and emotion. In this presentation, based on his book Words that Work, Dr. Frank Luntz, widely recognized pollster and one of the most honored communication professionals in America today, not only raises the curtain on the art effective language, but also offers priceless insight on how to find and use the right words to get what you want out of life. Luntz’s engaging and humorous presentation shows you how to transform simple ideas into an effective language arsenal for the war of perception we all wage each and every day.

    From Dr. Luntz you’ll learn:

    ·What CEOs need to say to please shareholders, avoid strikes and communicate effectively with customers
    ·How the right language can help solidify your brand and better market your organization
    ·How “privatization” killed Social Security reform and how “personalization” can bring it back.
    ·The 21 best words for the 21st Century, and the 21 political words you should never say again …ever

  • Focus on Your Organization

    Organizations worry about their bottom line, but sometimes forget that bottom lines are often affected by how their customers and vendors perceive their products or services. And many organizations or companies ignore this – at their peril. But changing attitudes and opinions is difficult. That is where renowned pollster Frank Luntz comes in. Luntz will bring your customers to you. Live. He can conduct a focus group in front of any size audience. There is perhaps no better way to “get employees on board” than to let them listen directly to what their customers think. Luntz uses cutting edge technology to show the audience, in real time, exactly how customers react to company communications. From ad testing to sales training to virtually any other interaction with customers, it is impossible to ignore the impact of these sessions on their audience.


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