Magic Johnson Profile Photo

Magic Johnson

Keynote Speaker

Leader, Basketball Legend, and Successful Entrepreneur

Magic Johnson inspires audiences with his philosophy for success and vision for a bright and promising future.

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Magic Johnson Profile Photo

Earvin “Magic” Johnson is the Chairman and Chief Executive Officer of Magic Johnson Enterprises, an investment conglomerate that provides high-quality products and services that focus primarily on ethnically diverse and underserved urban communities. Having left the basketball court for the boardroom, Johnson parlayed the skills and tenacity he acquired on the court into a winning formula for his successful business ventures.

For the last two decades, Johnson has consistently turned heads with his unprecedented partnerships. In his early years as an entrepreneur, he forged an alliance with Sony Pictures to develop Magic Johnson Theatres. In 1998, he teamed with Starbucks to become the only franchisee in the history of the company, acquiring and eventually selling 125 stores in a lucrative move that further solidified his position in the business world. Both ventures served as catalysts for redevelopment in urban communities, and are widely recognized as the corporate blueprint for engagement and success with urban consumers across America.

Still a commanding presence in the sports world, he made history in 2012 when he became co-owner of the Los Angeles Dodgers, a Major League Baseball franchise that was purchased for an astronomical $2 billion dollars. It was the highest purchase price for any professional sports team at the time. He also co-owns the Los Angeles Sparks of the WNBA, Major League Soccer’s Los Angeles Football Club, and eSports franchise Team Liquid.

Johnson continues to expand his influence through a number of other investments. He currently has controlling interests in EquiTrust, a multi-billion financial services company, and SodexoMAGIC, a food service and facilities management company.

The Lansing native is constantly evolving and remaining relevant in a dynamic digital age by broadening his scope into infrastructure and technology. In 2015, Magic Johnson Enterprises and Loop Capital formed an alliance to create MJE-Loop Capital Partners. The firm raised a fund committed to investing millions of dollars on infrastructure improvement in the United States.

In 2022, Johnson released his first non-fungible token project with Dapper Labs, leading the first-ever successful Anthropology set in company history. He is currently expanding his business acumen into the metaverse, announcing his investment and ownership of a football and basketball team with SimWin Sports. He is also one of the leading investors in a number of minority-owned technology companies that include Uncharted Power, an award-winning power and data infrastructure technology company, and Jopwell, a diversity and hiring recruiting platform.

The accomplishments and global impact of Earvin “Magic” Johnson are on display in “They Call Me Magic,” the only first-person account of Johnson’s life from childhood to business. The AppleTV+ project was the top-selling documentary series per episode when released in 2022.

Johnson currently serves on the board of directors for Fanatics, a sports licensing company. With his unique positioning as a businessman spanning multiple industries and generations, he aims to help companies expand and foster a positive impact domestically and globally.

Featured Videos

Magic Johnson Profile Photo
Magic Johnson

Earvin “Magic” Johnson at Stanford – Building In Urban America

Magic Johnson Profile Photo
Magic Johnson

Earvin “Magic” Johnson at Stanford – The Hardest Lesson In Transitioning

Magic Johnson Profile Photo
Magic Johnson

Magic Johnson’s Speech At Elgin Baylor’s Statue Unveiling

Magic Johnson Profile Photo
Magic Johnson

Earvin “Magic” Johnson at Stanford-Basketball Prepared Me For the Business Room

Magic Johnson’s Speech Topics

  • Remarks by Earvin ‘Magic’ Johnson

    To Include:
    Entrepreneur Philanthropy
    Urban Development

What other organizations say about Magic Johnson

Magic is the BEST speaker we have ever had.

Financial Services

What other organizations say about Magic Johnson

Magic Johnson brought an incredible amount of energy to our 2019 Higher Education Summit. So many times, keynote speakers deliver their talk from behind the podium, but Magic made his way throughout the audience, engaging with the crowd in a way that we have never seen before.


Works by Magic Johnson


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