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Cynthia Frelund

Partnership with Athletes First

NFL Network's Leading Analytics Expert and Strategic Innovator

Cynthia Frelund is the NFL Network's first analytics expert, a sports broadcaster, and a data scientist who translates advanced analytics into actionable insights. Her work bridges sports, data, and business strategy, making her uniquely appealing for corporate audiences seeking to understand data-driven decision-making, innovation, and performance optimization.

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Cynthia Frelund's speaking fee: Under $25,000

Cynthia Frelund Profile Photo

Cynthia Frelund is a trailblazer at the intersection of sports, data, and business strategy. As the NFL Network’s first analytics expert, she has pioneered the use of advanced statistics and predictive modeling to explain the game in a way that is both accessible and impactful. Known for her work on the NFL Network, ESPN, and other major platforms, Cynthia has built her reputation as one of the most trusted voices in sports analytics.

What sets Cynthia apart is her ability to translate complex data into clear, actionable lessons for organizations across industries. Whether analyzing player performance, predicting game outcomes, or optimizing strategies, she demonstrates how data-driven insights can unlock performance and competitive advantage.

For corporate audiences, Cynthia delivers more than sports stories: she equips leaders with tools to make smarter decisions, harness innovation, and build teams that thrive in today’s data-driven world.

Why Audiences Will Be Better Off for Having Hired Her

  • Stronger decision-making frameworks: Cynthia shows how to use analytics to move from instinct to evidence-based choices.
  • Fresh perspective on performance optimization: She connects lessons from elite athletes and teams to business environments where speed, agility, and resilience matter.
  • Inspiration to embrace data as a driver of innovation: Audiences leave more confident about applying analytics to drive results.

Cynthia Frelund’s Speech Topics

  • Winning with Data: Lessons from the NFL for Business Leaders

    Cynthia reveals how advanced analytics are revolutionizing football, and how the same principles can transform corporate decision-making and performance.

  • The Future is Measured: How Data Fuels Innovation and Growth

    From AI to predictive modeling, Cynthia explores how leaders can harness emerging technologies to stay ahead in rapidly evolving markets.

  • Teamwork, Talent, and Analytics: Building High-Performing Organizations

    Drawing from sports and business, Cynthia demonstrates how analytics can help identify, develop, and maximize talent at scale.

  • From Sidelines to Boardrooms: The Human Side of Data

    Data is not just numbers, it is about people. Cynthia shows how to combine human intuition with analytical insights to create balanced, successful strategies.

What other organizations say about Cynthia Frelund

Cynthia brought great energy and enthusiasm to the session, particularly when discussing football scenarios, which highlighted her passion and ability to engage our audience. The concept of introducing a fresh perspective on data analysis was compelling.

Financial Services

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