Charlene Li
TEDInstitute: Giving Up Control: Leadership in the Digital Era
TEDInstitute: Giving Up Control: Leadership in the Digital Era
Keynote Speaker
Charlene Li is an influential thought leader and guide on digital transformation, with a specific focus on customer experience, leadership in the digital era, and the future of work.
Charlene Li'S SPEAKING FEE $25K - $40K
For the past two decades, Charlene Li has been helping people see the future. She is an expert on digital transformation, leadership, customer experience and the future of work. Li is the author of six books, including the New York Times bestseller, Open Leadership and co-author of the critically acclaimed book, Groundswell. Her latest book is the bestseller The Disruption Mindset. She is the Founder and Senior Fellow at Altimeter, an analyst firm acquired in 2015 by Prophet. Named one of the most creative people in business by Fast Company, Charlene is a graduate of Harvard College and Harvard Business School.
New technologies pop up every day that allow us to now connect and communicate with employees in real time. Yet organizations are wired for a bygone era when there was the luxury of time and proximity. Most organizations measure employee engagement in yearly surveys — hardly the way to truly engage employees in the digital era.
In this speech, Charlene makes the case to develop a new mindset, one that’s centered on creating a long-term relationship with employees that melds holistically with creating great experiences for customers. This integrated approach ties together the disparate parts of the organization dependent on a coherent employee engagement strategy — marketers are eager to tap employees advocates to scale scarce marketing dollars while HR wants to leverage them to spread the talent brand story. From collaboration platforms and Intranets to the use of social technologies and messaging, we’ll dig deep into how technology is changing the work and our relationship with employees.
Audience members will learn how to:
Bringing in a business consultant can challenge you and your organization to think differently about your business. Whether you are a new leader seeking a renewed vision for your company or a seasoned C-Suite executive exploring new trends in the marketplace, they provide the deep, strategic insights and much-needed perspective to help you make confident and profitable decisions.
Charlene Li, named “one of the most influential women in technology” by Fast Company, is the founder and CEO of Altimeter Group. She helps organizations and audiences understand and thrive in a new economy driven by social media tools and techniques. A sought-after speaker and advisor to many Fortune 500 companies, she’ll coach your executive leadership team on the tools and mindset needed to adapt to the demands and opportunities of digital leadership in the ever-changing terrain of the digital era.
Her advisory topics include:
We all know that creating customer experiences is important. But which experiences take priority? And how do we justify long term investments in things like data and personalization – and tie it to business outcomes? What’s needed is a customer experience strategy that goes beyond making sure that the customer journey is smooth. Brands must invest in next-generation experiences that build movements, transformation relationships, and result in exponential growth. We’ll go beyond the platitude of “customer obsession” and share what it takes to build a culture that keeps customers at the center every day.
Audience members will learn how to:
Digital technologies have revolutionized relationships — and leadership is no exception. To be truly engaged, effective leaders must harness the power of digital communications and branding, rather than remain on the sidelines, frozen by fear and the unknown. The key is understanding how your personal leadership style can be extended and scaled through digital techniques to achieve your most important goals. You’ll learn the art and science of how to listen, share, and engage with employees and customers in the digital era. We’ll also discuss common objections and concerns of leaders – and how to address them.
Audience members will learn how to:
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