Broderick Turner
Assistant Professor of Marketing, Virginia Tech; Fellow, Harvard Business School Institute for Business in Global Society; Co-Founder, Technology, Race and Prejudice (TRAP) Lab
Broderick Turner is an expert on human-centered technology and markets. He founded the Technology, Race and Prejudice Lab and has research collaborations with government organizations and multinational tech companies. His work challenges existing dogma about technology (e.g., AI and social media) – the computers are not going to win, as long as “we save us.”
Under $25,000
Broderick Turner, Ph.D. is a builder of communities. He runs a research collective of interdisciplinary scholars called the TRAP lab which is focused on tackling race and prejudice that is built into markets and technology systems.
Dr. Turner serves as advisor to C-Level execs and board members on equity, ethics, and community action. In this role he uses research backed insights to reduce technological harms to communities. Dr. Turner’s core tenet is simple: “We save us.” This motto encompasses his belief that by bringing community into product design and development, both shareholders and stakeholders can prosper. He has presented these insights at Salesforce, Axon, JP Morgan Chase, Bank of America, University of Texas, UCLA, UVA, and the American Marketing Association.
He is an Assistant Professor of Marketing at Virginia Tech as well as a Business in Global Society Fellow at Harvard Business School. Turner received his PhD in Marketing from the Kellogg School of Management at Northwestern University. He is an expert on artificial intelligence and the human-side of technology. Dr. Turner has developed executive level education to provide insights to business and community leaders, and his research has been featured on NPR, The Verge Podcast, and Vox. He is also the co-editor for a special issue on artificial intelligence at Current Opinion in Psychology. He lives in Washington DC with his wife Samantha, two dogs, and a houseful of art he makes in his free time.
Featured Videos
Broderick Turner
Dr. Broderick Turner on Technology, Race, and Profits
Broderick Turner’s Speech Topics
Community is Your Superpower
In today's business landscape, many companies struggle with keeping both their customers and employees fully engaged. Traditional business strategies often focus on individualistic solutions, missing the bigger picture. In this talk, Dr. Broderick Turner introduces a fresh, research-backed approach: community-first thinking. Learn how to shift your mindset and business processes to prioritize community, fostering stronger connections among your customers and team members. Dr. Turner will provide actionable insights into building a thriving community and leave you with a deeper understanding of how to cultivate relationships that drive business success.
Get 30% Smarter About AI in 60 Minutes or Less
There is a lot of hype around AI and AI adoption. There is fear and uncertainty. Is AI going to transform business? Is AI going to take over the world? Is AI our savior? Dr. Broderick Turner cuts through the noise in this engaging session, offering clear, accessible explanations of AI's core principles. You'll explore how AI is being applied today, break down a simple algorithm, and discover practical frameworks for understanding its impact on your industry. Walk away with a clearer picture of AI’s potential and how it can enhance — not replace — your work.
Building Equality Into Technology
Dr. Broderick Turner’s groundbreaking work at the Technology, Race, and Prejudice Lab reveals a critical truth: without intentional design, technology tends to reinforce biases. In this session, Dr. Turner shares actionable strategies for building equity into technology from day one. Aimed at early-stage technology managers, this talk provides practical steps for ensuring fairness and inclusivity in product design, equipping you with the tools to create tech that serves all users equitably.
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