Brad Holmes
Brad Holmes on the Next Man Up Mentality
Brad Holmes
Partnership with Athletes First
General Manager, Detroit Lions; 2x NFL Executive of the Year
From scouting hidden talent to leading an NFL resurgence, Brad Holmes shows audiences how to align vision, people, and culture for sustainable success.
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Brad Holmes's speaking fee: $25K - $40K
Brad Holmes is the General Manager of the Detroit Lions and one of the most innovative executives in the NFL today. Since taking over the Lions in 2021, he has led one of the most remarkable organizational transformations in professional football. Under his leadership, the Lions shifted from years of underperformance to a playoff contender with a culture defined by resilience, accountability, and belief.
Holmes built his career as a scout and executive with the Los Angeles Rams, where his talent evaluation and strategic vision helped construct a roster that would go on to win Super Bowl LVI. Rising through the ranks over nearly two decades, he became known for identifying overlooked talent and fostering teams built on grit and chemistry.
For business audiences, Brad Holmes brings a powerful message: organizational turnarounds are possible when leaders have the courage to bet on people, commit to culture, and execute with clarity. He equips leaders with frameworks for decision-making, building resilient teams, and creating purpose-driven cultures that deliver sustainable success.
Why Audiences Will Be Better Off for Having Hired Him
- Organizational turnaround lessons: Brad shows how to transform underperforming teams into thriving organizations through culture, vision, and discipline.
- Decision-making frameworks: He shares strategies for evaluating risk, making bold moves, and acting decisively in moments of uncertainty.
- Talent and culture development: Audiences learn how to identify and nurture talent while building trust and accountability across teams.
Featured Videos
Brad Holmes
Brad Holmes Postgame Celebration
Brad Holmes
Brad Holmes on the Next Man Up Mentality
Brad Holmes’ Speech Topics
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Transforming Organizations: Lessons from the Detroit Lions’ Resurgence
Brad takes audiences behind the scenes of how he rebuilt the Lions’ culture and roster. He explains the importance of setting vision, creating alignment, and sustaining belief through setbacks. Business leaders gain practical tools for leading organizational turnarounds in their own industries.
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Talent Evaluation and Development: Betting on People for Long-Term Success
From draft rooms to boardrooms, success depends on identifying and developing the right talent. Brad shares how he evaluates potential, creates environments where people thrive, and builds teams that deliver over the long term. He provides leaders with actionable practices for recognizing hidden strengths and investing in people.
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Culture as the Foundation of Sustainable Success
Brad believes talent wins games, but culture builds legacies. He outlines how the Lions fostered accountability, resilience, and shared purpose, and shows how any organization can create cultures where individuals are inspired to give their best. Audiences leave with tools to align values and vision across their teams.
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Decision-Making Under Pressure: Leading with Clarity in Uncertain Times
NFL executives make decisions worth millions in high-visibility environments. Brad reveals his approach to weighing options, balancing short- and long-term goals, and acting decisively under scrutiny. Leaders walk away with frameworks they can use for confident decision-making in complex environments.
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