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Speak Easy

Welcome to ‘Speak Easy’ – WSB’s blog featuring expert advice from the world’s best thought leaders.

Jennifer Langton shares how her three-step framework—Connect, Trust, Grow—has driven measurable results from Atari to the NFL and shows leaders how authentic connection fuels both professional success and personal impact.

From Atari to the NFL: Why Connection is the Counterintuitive Secret to Game-Changing Impact

20 August, 2025 · Jennifer Langton

In a world driven by data, the key to record-setting business outcomes isn't another spreadsheet—it's human connection. Jennifer Langton has achieved hard, measurable results in vastly different worlds, from restructuring iconic brands like Atari to driving NFL concussion rates to historic lows. Her success is powered by one repeatable sequence: Connect, Trust, Grow. In this…