Justin Hasard Lee Profile Photo

Justin Hasard Lee

Keynote Speaker

Wall Street Journal Bestselling Author; F-16 and F-35 Fighter Pilot; F-35 Chief of Training Systems, U.S. Air Force

Lt. Col. Justin “Hasard” (pronounced Hazard) Lee flew over 80 combat missions in an F-16 and was then hand-picked to fly the most advanced aircraft in the world, the F-35. As the Air Force’s F-35 Chief of Training Systems, he built the operating system that turned hundreds of independent teams into one fighting force. He now installs that system into companies like Microsoft, Meta, IBM, and Lockheed Martin, helping leaders build teams that execute and own the outcome, even when the pressure hits. Author of the Wall Street Journal bestseller, The Art of Clear Thinking.

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Justin Hasard Lee Profile Photo

Most teams don’t fail because they lack talent. They fail because ownership collapses under pressure. Decisions stall, handoffs break, and the mission dies in the space between teams. Lt. Col. Justin “Hasard” Lee installs the operating system that fixes it.

Hasard built this methodology in combat and as Chief of Training Systems for the Air Force’s largest fighter training base. That system has since been adopted by air forces worldwide and is now installed inside organizations like Microsoft, Meta, IBM, and Lockheed Martin.

Hasard doesn’t deliver from behind a podium with slides. He steps off stage, interacts with your audience, and diagnoses their friction points in real time. The result is a keynote that feels like it was built for your organization, because it was. Every engagement begins with research into your business and conversations with your leadership team, so your audience hears their challenges, not a generic speech.

Teams leave not just inspired but equipped with a system they start implementing the same week. The framework creates lasting change because it gives people a shared language and a repeatable process, not just a memorable hour.

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Justin Hasard Lee

Justin Hasard Lee – Speaker Reel

Justin Hasard Lee’s Speech Topics

  • Own the Outcome™: The 5 Ways Good Teams Fail Under Pressure, and the System That Fixes It

    In this keynote, Hasard delivers the operating system he built for elite fighter squadrons. Five interconnected laws that turn task-focused teams into mission-driven forces: One Team One Fight, Decentralized Execution, Wind the Clock, Adapt and Overcome, and The Fighter Pilot Debrief. Through combat stories and real business case studies, your audience won’t just be inspired, they’ll be equipped.


    Your audience will discover:

    • How to identify and close the gaps between teams where ownership breaks down.

    • A decision rights framework that eliminates bottlenecks and pushes authority to the front line.

    • The 3×3 Debrief, a five-minute ritual your team can start running Monday morning.

    • How to build a culture where people own the outcome, not just the task.

    • A shared language for making faster, clearer decisions under pressure.

What other organizations say about Justin Hasard Lee

I’ve brought in a lot of speakers. Hasard is different. He didn’t just inspire my team, he gave them a system they can use Monday morning. I watched 400 leaders lean in for an hour, and they haven’t stopped talking about it. It was a grand slam.

Security

What other organizations say about Justin Hasard Lee

A rockstar speaker who blew the socks off our team. He doesn’t just talk about leadership, he installs an operating system for ownership.

Real Estate

What other organizations say about Justin Hasard Lee

Hasard’s presentation was nothing short of transformative. His ability to connect real-life combat lessons to our business challenges left our team inspired and ready to take action.

Manufacturing

What other organizations say about Justin Hasard Lee

Hasard was a hit! Everyone is still talking about his presentation today. His book has been amazing for our leadership development team.

Technology

What other organizations say about Justin Hasard Lee

I almost never bring a speaker back. I brought Hasard back because our audience asked for him by name. He connects with people in a way that most speakers can’t. Twenty years of doing this and he’s one of the best we’ve ever had.

Business Conferences / Audiences

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