Joe Lazer
Joe Lazer: Keynote Speaker on Storytelling in the AI Age
Joe Lazer
Keynote Speaker
Bestselling Author of The Storytelling Edge and Super Skill: Why Storytelling Is the Superpower of the AI Age; Award-Winning CMO and AI Strategist; Science of Storytelling Researcher
Ten years ago, the #1 business superpower was coding. Today, it's storytelling. In an age of AI everything, trust is the scarcest commodity in business—and Joe Lazer shows leaders how to earn it. Blending neuroscience, captivating stories, and powerful frameworks, Joe reveals the playbook for building trust, inspiring action, and standing out when everyone else sounds like a chatbot.
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Joe Lazer is one of the world’s leading experts in business storytelling—and the science behind why it works. At Contently, he built the content marketing industry, helping Fortune 1000 companies break through by turning them into publishers through an elite network of 200,000 journalists. Along the way, he conducted groundbreaking neuroscience research on how stories build trust, change minds, and drive action. As a CMO at AI companies, he’s seen firsthand what separates the teams that thrive from those that flounder. And in every keynote, he delivers those insights through surprising, hilarious stories you won’t forget.
Joe doesn’t teach theory. He reveals the incredible power of storytelling at work: How to rally teams, inspire customers, build breakthrough brands, and win new categories. A journalist turned entrepreneur, Joe is the bestselling author of The Storytelling Edge and Super Skill: Why Storytelling Is the Superpower of the AI Age. As Shane Snow, Tony Award-winning producer and bestselling author, puts it: “There is no one more qualified on the topic of storytelling for business today than Joe Lazer.” The former CMO of PepsiCo calls Super Skill “part neuroscience deep-dive, part creative insurgency manual, and somehow the funniest book about writing you’ll ever read.”
Joe’s award-winning campaigns have been recognized by The Drum, Digiday, and Adweek, and his newsletter reaches over 180,000 industry leaders. He’s delivered inspiring keynotes and workshops for PepsiCo, Dell, Chase, Marriott, Prudential, and RBC, and inspired thousands at global conferences like Web Summit, Collision, and SXSW.
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Joe Lazer
Joe Lazer: Keynote Speaker on Storytelling in the AI Age
Joe Lazer’s Speech Topics
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Super Skill: Master the #1 Business Superpower of the AI Age
AI is mastering technical skills faster than anyone predicted. But it can’t touch the skill that matters most: the ability to earn trust and move people to action.
Ten years ago, the #1 business skill was coding. Today, it’s storytelling. Storytelling is the meta-skill that amplifies the abilities that matter in the AI Age—communication, leadership, collaboration, and persuasion. That’s why the highest-performing teams don’t just use AI. They pair it with storytelling as a force multiplier, building the human-to-human connection that no tool can generate.
In this story-packed, research-backed keynote, Joe Lazer—world-renowned storytelling expert and the bestselling author of The Storytelling Edge and Super Skill—reveals:
- The four neuroscience-backed elements of storytelling (RENT) that make any story build trust and drive action, whether you’re pitching a client, rallying a team, or selling a vision.
- How the highest-performing leaders use AI to amplify their storytelling.
- How to craft stories that earn buy-in, close deals, and make people believe.
In a world where everyone has access to the same AI tools, the leaders who tell the best stories will win. This keynote shows your team how.
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The Art of the Possible: The 3 Levels of Innovation in the AI Age
“AI won’t replace you. Someone using AI will replace you.” We’ve all heard thought leaders and CEOs preaching this maxim on LinkedIn. It’s catchy. It’s also misleading.
Study the highest performers navigating AI right now, and you’ll notice a pattern: They don’t just use AI. They use it with extreme intention—eliminating shallow work, reimagining how they execute, and embracing AI as a strategic partner to amplify their unique expertise and deliver exceptional customer experiences that were unimaginable a year ago.
They embrace the art of the possible.
In this keynote, Joe Lazer—veteran AI executive and best-selling author of The Storytelling Edge and Super Skill—will reveal the three levels of innovation in the AI Age. Drawing on behavioral psychology, neuroscience, and best-in-class examples from organizations getting it right, he’ll challenge your team to think differently about how you build trust, deliver for customers, and execute every day.
Your team will leave with a new standard for what great execution looks like, a shared framework to reach it, and the conviction to hold each other accountable.
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