Sallie Krawcheck
Meet Sallie Krawcheck
Sallie Krawcheck on Women in Business
Sallie Krawcheck on Hiring for Diversity
Meet Sallie Krawcheck
Keynote Speaker
Former Wall Street CEO and Citigroup CFO; Founder, Ellevest; Board Director, Duolingo; 2.6mm LinkedIn Followers; Bestselling Author
Historically the most senior woman on Wall Street, Sallie Krawcheck has a record of turning around financial services businesses, even during the financial crisis, by employing an intense and unique client focus that earned her the title “The Last Honest Analyst.”
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Sallie Krawcheck has had a front-row seat to some of the biggest shifts in business and finance of the past three decades: the transformation of Wall Street, the global financial crisis, the rise of fintech, the growing economic power of women, and now artificial intelligence, which is rewriting the rules of business once again. Often, she has been in the arena helping drive them.
One of the few executives to have succeeded both at the highest levels of global financial services and as a venture-backed entrepreneur, Krawcheck has run some of Wall Street’s best-known businesses, including Merrill Lynch, Smith Barney and Sanford Bernstein. She also served as CFO of Citigroup.
Then she started over.
Krawcheck left the world of large financial institutions to found Ellevest, built on the insight that much of the financial industry was failing to serve women well. She grew the company from an idea into a distinctive financial-services brand with $2.4 billion in assets under management.
That combination gives Krawcheck an unusual perspective on the questions leaders are grappling with today: How do you spot a major business shift before others do? How do you tell the difference between disruption and hype? How do large companies innovate before someone innovates around them? How do you build a brand, amid the noise, that actually stands for something? And how do leaders make consequential decisions when the information is incomplete and the stakes are high?
Along the way, Fortune famously dubbed Krawcheck “The Last Honest Analyst” for the independence of her Wall Street research. She has repeatedly been named among Fortune’s Most Powerful Women in Business and Forbes’ World’s Most Powerful Women, and is the author of the bestselling Own It: The Power of Women at Work. With more than 2.6 million followers on LinkedIn, she is one of the most widely read voices in business.
Today, Krawcheck brings her experience as an operator, entrepreneur, investor and director to the next generation of companies and leaders. As a director of Duolingo and BioCatch, she sits at the intersection of consumer technology, AI and finance.
On stage, Krawcheck combines the pattern recognition of a former research analyst, the battle scars of a CEO, the impatience of an entrepreneur and an unmistakably candid, often counterintuitive point of view, delivered with a sharp sense of humor. She takes audiences inside the decisions, mistakes, disruptions and inflection points that shaped some of the world’s largest businesses, and translates them into what leaders should be thinking about next.
Krawcheck has spent her career spotting shifts before they become obvious, from the opening for independent research to the opportunity to build a financial company around women. She shows leaders how to distinguish signal from noise, identify an unmet need, build a differentiated offering and brand around it, and turn an early insight into a business that can scale.
Trust compounds slowly and breaks instantly, just as companies are automating the trust layer using efficiency math alone. Drawing on lessons from Wall Street, her own startup, and the consumer-tech boardroom, Krawcheck shows leaders how to deploy AI in customer-facing roles without spending down the asset that took decades to build.
Krawcheck led some of Wall Street’s largest businesses during periods of extraordinary pressure and upheaval. She shares what she learned about making consequential decisions when the stakes are high, including the moment she pushed her firm to reimburse clients and paid the price. A candid, funny, and practical talk on integrity as a competitive strategy.
Few people have seen the industry from as many seats: top-ranked analyst, CFO, division CEO, disruptor, and board director. Krawcheck separates the secular from the cyclical, from AI-driven advice to shifting client expectations to the largest intergenerational wealth transfer in history, and maps where the industry is heading next.
By 2030, women are expected to control $34 trillion in U.S. investable assets, yet most firms still consider them a “niche” or serve them as an afterthought. Krawcheck lays out the business case, the mistakes companies keep making (“it’s not a pink checking account”), and what it actually takes to win this market.
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