John Jacobs
John Jacobs – Life is (Still) Good
John Jacobs
Keynote Speaker
Co-Founder and Chief Creative Optimist of Life is Good
John Jacobs is co-founder and CCO (Chief Creative Optimist) of Life is Good, which spreads the power of optimism through inspiring art, a passionate community and groundbreaking nonprofit work.
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John Jacobs is the Co-Founder and Chief Creative Optimist of Life is Good, the original positive lifestyle brand.
With $250M in retail sales, Life is Good operates an omni-channel model with a thriving ecommerce business, 51 Life is Good shops across the country and a flourishing wholesale division.
In 1994, John and his brother Bert were sleeping in their van and selling their t-shirt designs up and down the East Coast. Equipped only with their mother Joan’s resilient optimism and their last $78, the brothers designed the first Life is Good t-shirt – and struck a chord that’s still resonating over thirty years later. Today, Life is Good has grown into a powerhouse of positivity, inspiring a worldwide community of optimists and donating more than 10% of all net profits toward helping kids in need through their integrated nonprofit partner, the Life is Good Playmaker Project.
Because of his unique perspective that ties rational optimism to business, John has been asked to share his transformative message at a wide range of corporate and thought leadership conferences including Inc 5000, Morgan Stanley, SAP Sapphire, Discover, and more. He and Bert have been featured in Forbes, NPR’s How I Built This, CNNMoney, CNBC’s Business Nation, ABC News’ Nightline, NBC’s The Today Show, The New York Times, The Wall Street Journal, Inc. Magazine, and Men’s Health Magazine, among others.
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John Jacobs
John Jacobs – Life is (Still) Good
John Jacobs’ Speech Topics
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Life is Not Easy, Life is Not Perfect, Life is Good
Bert & John Jacobs founded Life is Good to inspire people to celebrate the good around them. Over time, a vibrant community grew that taught them that optimism is the most powerful strategy to living a happy and fulfilling life, especially in the hardest of times. In times of uncertainty, fear, loss, and tragedy, we still have the choice to focus our energy on what’s right in our lives and the world around us and find the opportunity instead of obstacles. We have the ability to use these times of darkness to come together, to see each other as humans (not just co-workers or clients), build unbreakable bonds, and innovate like never before. Through this virtual keynote experience, Bert or John Jacobs will share the inspiring business story of Life is Good, from the humble beginnings selling T-shirts out of a van, to finding opportunity in the face of hardships like the Great Recession & unthinkable tragedies like the Boston Marathon Bombing, which took place steps from the Life is Good Headquarters. Audience members will leave this keynote with a renewed sense of optimism and with the tools and inspiration needed to find and grow the good around them – in business and in life.
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