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Speeches matching topic Marketing and speakers whose last name begins with M
Showing 1 - 6 of 6 speeches.

One of today’s trending topics is the notion of “good business,” not just with regard to prescient deals but how your business adds to the community at large. So what does “good business” mean to employees, partners and consumers? Stephanie McMahon, chief brand officer of WWE, speaks to the importance of culture and community, and how a value driven mission and corporate culture ultimately motivates employees, provides added benefit to partners and gives consumers a reason to keep coming back.

You will learn:

  • The importance of authenticity.
  • How to motivate and inspire employees through clear communication and a value driven mission.
  • The importance of a corporate social responsibility strategy and how WWE leverages four key pillars of service including Diversity and Inclusion, Hope, Military, and Education.
  • How to create a lasting community around your brand or business that creates sustained engagement.

With so many choices and distractions today, engaging consumers and creating an emotional connection for your brand continues to be increasingly challenging. Stephanie McMahon, chief brand officer of WWE, provides insight into the global entertainment powerhouse’s strategies for growth; telling compelling and relatable stories, developing a content ecosystem where those stories can come to life across a variety of platforms, and building purpose and value into your business.      

You will learn:

  • How to tell stories that break through the clutter and resonate with today’s consumers.
  • How to leverage a content ecosystem creating multiple touchpoints for your consumers.
  • How to use pop culture as a tool for relevancy.
  • How to create a lasting community.

Jonathan Mildenhall knows that purpose-driven companies outperform their competitors, and that purpose-driven marketing can produce value for brands and become legacy content. He highlights successful case studies of companies that promote diversity both in the workplace and in their campaigns. From Nike and Dove’s success in marketing to women, to his own work at Coca-Cola and Airbnb, Jonathan shows the impact of highlighting diverse communities.

What’s the correlation between creative and commercial success? Looking at the past decade, Jonathan Mildenhall shares some of the most awarded creative work and shows the effect it had on companies’ financial performance. He highlights examples from brands as diverse as P&G, VW, IKEA, and Burger King in order to prove the link between thinking creatively and improving an organization’s bottom line. He adds his own experience as VP Global Advertising at Coca-Cola and CMO of Airbnb, where his campaigns not only brought awards and accolades, but also profitable growth.

Why can some people sell anything while others struggle to hit a quota? Care. Great salespeople consistently show their customers how much they care. Audiences get 5 Stages of Selling – a process-driven framework he developed from 25 years selling software, SEAL missions and over 10 million units of his inventions. His easy-to-implement “storyselling” approach can boost sales to your highest levels.

Your brand is your packaging not your logo. If your brand was a song what would you sing? And what are the lyrics that tell your customers who you are? This workshop is designed to give business leaders, marketers and sales professionals tools to effectively increase their market positioning through an understanding of how to mobilize their brand in the context of a song. Audience members will walk away with a clearer understanding of how to differentiate their product or service using interactive, web-based tools and branding techniques that make their products recognizable household names and hit songs in the minds of customers.

Showing 1 - 6 of 6 speeches.
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