Stephanie McMahon
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Stephanie McMahon

Mastering the art of listening to build a lasting and loyal community.

Chief Brand Officer, WWE

Expertise In:

  • Creativity
  • Branding
  • Customer Loyalty
  • Corporate Social Responsibility
  • Marketing

Audience & Industry

  • Associations
  • Corporations
  • Sales Professionals
  • Women's Events
  • Senior Management Groups

Stephanie McMahon is chief brand officer for WWE and was named to its Board of Directors in 2015. Stephanie is responsible for working with WWE’s business units to support key growth initiatives and represents WWE as its global brand ambassador among key constituencies including government, advertisers, media, business partners and investors. She is the primary spokesperson for WWE's corporate social responsibility initiatives, including Special Olympics, Susan G. Komen and Be a STAR, WWE’s anti-bullying program. In 2014, Stephanie and her husband, Paul Levesque, established Connor’s Cure, a fund dedicated to furthering Pediatric cancer research. Stephanie is also a TV personality, appearing regularly on WWE’s flagship programming.

In 2015, Stephanie was named one of nine U.S. leaders participating in the prestigious Eisenhower Fellowship, an international leadership exchange program for outstanding professionals chaired by General Colin L. Powell, USA (Retired).

Prior to being named chief brand officer, Stephanie was executive vice president of creative and was responsible for overseeing the digital and creative departments, as well as the creative development of all WWE television, pay-per-view programming, print, digital and social media content. She has also managed WWE's talent relations, talent brand management and live events businesses.

Stephanie is also a member of the Board of Directors for the USO Metropolitan Washington and Children's Hospital of Pittsburgh Foundation. She has been recognized as one of the "Most Powerful Women in Cable" by CableFAX magazine for the past five years. In 2013, Stephanie was named to Ad Age’s “40 Under 40” and was also named one of Multichannel News’s “Women to Watch.” In May of 2014, she was named as one of Broadcasting & Cable and Multichannel News’ “Women in the Game.” Most recently, Stephanie was recognized as a “Wonder Woman” by Multichannel News for 2016 and was named to the second annual Variety Digital Entertainment Impact List: 30 Execs to Watch.

Featured Videos

Featured Experiences

Building the Brand of You

Whether you are building a new brand or strengthening an existing brand, understanding and developing your signature voice is critical to your success. Equally important is where and how you share your message. Stephanie McMahon, chief brand officer of WWE, will discuss how she has grown her own personal brand and lessons learned over the years while helping build WWE in parallel. She will speak to examples from her personal experience across media appearances, special events and partnerships, as well as how she developed her social media strategy to make her one of the most followed and influential executives.

You will learn:

  • The importance of an authentic social media strategy.
  • The importance of networking and staying connected.
  • How to communicate clearly and effectively.
  • How to reach the most valuable influencers.

Female Empowerment

Being a female executive in what was primarily perceived as a “man’s world” has provided Stephanie McMahon, chief brand officer of WWE, with key insights into what empowerment means and how to impact change for women across all business, particularly in the world of sports and entertainment. McMahon speaks to how empowerment isn’t about gender, race or ethnicity—it is simply about being the best at what you do. 

You will learn:

  • How confidence is the key to success.
  • The importance of giving women the same tools as men to be successful.
  • How a global twitter trend helped shape the way WWE presents its female stars.
  • How to ensure your voice is heard.

Good Business

One of today’s trending topics is the notion of “good business,” not just with regard to prescient deals but how your business adds to the community at large. So what does “good business” mean to employees, partners and consumers? Stephanie McMahon, chief brand officer of WWE, speaks to the importance of culture and community, and how a value driven mission and corporate culture ultimately motivates employees, provides added benefit to partners and gives consumers a reason to keep coming back.

You will learn:

  • The importance of authenticity.
  • How to motivate and inspire employees through clear communication and a value driven mission.
  • The importance of a corporate social responsibility strategy and how WWE leverages four key pillars of service including Diversity and Inclusion, Hope, Military, and Education.
  • How to create a lasting community around your brand or business that creates sustained engagement.

The Art of Engagement

With so many choices and distractions today, engaging consumers and creating an emotional connection for your brand continues to be increasingly challenging. Stephanie McMahon, chief brand officer of WWE, provides insight into the global entertainment powerhouse’s strategies for growth; telling compelling and relatable stories, developing a content ecosystem where those stories can come to life across a variety of platforms, and building purpose and value into your business.   

You will learn:

  • How to tell stories that break through the clutter and resonate with today’s consumers.
  • How to leverage a content ecosystem creating multiple touchpoints for your consumers.
  • How to use pop culture as a tool for relevancy.
  • How to create a lasting community.