Marketing Thought Leader; Global Marketing Officer, Procter & Gamble (2001-2008)
- Customer Loyalty
Audience & Industry
- Board Meetings and Executive Briefings
- Colleges and Universities
- Sales Professionals
If you want to inspire cult-like brand loyalty, the kind that involves mile long queues and permanent tattoos, Johnny Earle is your speaker!
How do you turn a t-shirt brand that’s sold from the trunk of a rusty car into a global multi-million dollar business?
Named America’s #1 young entrepreneur by BusinessWeek, profiled in The New York Times, NPR, MTV, Forbes, Newsweek magazine and The Boston Globe, and featured in INC magazine as one of the world’s fastest growing independent businesses—there is only one man that knows the answer to that question—Johnny Earle, the founder of Johnny Cupcakes. At 19 Johnny had a passion for his one of a kind t-shirt business to go global so in a saturated marketplace, he needed a different recipe that would go viral! He created such a unique brand experience that consumers would (and do) line up around the block for a chance to participate in it. After 5 global store openings, he inspires fans to camp out for weeks ahead of time in anticipation of the unveiling. He has also scored high profile collaborations such as The Simpson's, Looney Tunes and Nickelodeon. Johnny is now sharing his secret recipe for viral business and marketing success through his high impact keynote speeches.
Inspiring Team & Customer Culture
We talk about ‘word of mouth’ advertising as the holy grail of brand expansion, but countless businesses forget the word of mouth generated internally and by their team of millennials.
There is no one that understands the mindsets of the customer than Johnny Cupcakes. In this dynamic presentation he will inspire leaders to create a culture of ‘brand obsessives’, team members who will shout about the company values and engage with the brand on a deep level; resulting in loyal teams and bowled- over customers.
We talk about ‘word of mouth’ advertising as the holy grail of brand expansion, but countless businesses forget the word of mouth generated internally and by their team of millennials. There is no one that understands the mindsets of the customer than Johnny Cupcakes. In this dynamic presentation he will inspire leaders to create a culture of ‘brand obsessives’, team members who will shout about the company values and engage with the brand on a deep level; resulting in loyal teams and bowled- over customers.
Building Brand Loyalty & Memorable Experiences
With each new launch the hysteria around the ‘Johnny Cupcakes’ brand continues to conquer the globe. The reaction goes from 10 block queues as anxious fans await for the shop to open to Cupcake tattoos, yes, permanent ones.
In this awe-inducing presentation Johnny will educate you on how you too can create a wave of loyalty and obsession around your products, your business and within your teams through the power of social media & experiential branding.
Finding A Way
Johnny is a supreme storyteller. Engaging, funny and real, the advice he imparts is relevant and practical to everyone from students to top CEO's. I've never seen an audience so charged with passion!The Works – Sydney, Australia
Johnny held the attention of every person in the room! Many members in the audience were long-time business owners who commented that even though they have been in business for years, they learned quite a bit from his presentation!The Quincy Chamber of Commerce
At our annual company inspiration day, Johnny inspired me to have more fun with my company!L'OREAL Paris USA
Johnny was an excellent speaker—informative, funny and inspiring. His personal story and experience were interesting, and the broader relevance of following one's passion to achieve success!Wieden+Kennedy
With tales of entrepreneurial derring-do, Johnny Cupcakes speaks with passion, insight and hard-earned experience. This is business building from the horse’s mouth.Momentum Worldwide