Brad Todd
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Brad Todd

The 2016 election shocked the political establishment and 2018’s mid-terms confirmed America’s electorate has realigned. Brad Todd engineered upsets of incumbent Democratic senators and co-wrote the widely regarded guidebook on the populist realignment that connects our political upheaval to what’s happening in business and society.

Founding Partner of OnMessage, Inc., Republican Media Strategist, and Co-Author 

Expertise In:

  • American Politics
  • U.S. Current Events
  • Election Forecast and Analysis
  • Media and Journalism
  • Overcoming Obstacles and Challenges

Audience & Industry

  • Corporations
  • Associations
  • Colleges and Universities
  • The Manufacturing Industry
  • Senior Management Groups

What will happen in the 2020 election? The political coalitions that make up both parties are rapidly realigning, with blue-collar workers gravitating to Republicans and upscale voters shifting to Democrats. Brad Todd provides analysis of the economic and societal trends that triggered today’s political realignment and are already driving the earthquakes to come in the consumer economy.

Brad Todd combines front-line political campaign experience with authentically rural, blue-collar roots to explain the fusion of conservative politics with populist sensibilities. Todd and his partners at OnMessage Inc. are the only agency in America to have defeated six Democratic incumbent Senators. With Senate and White House control on the line, and populists roiling industries and foreign nations alike, Todd connects America’s political turmoil to corporate positioning. A native of rural Appalachia, Todd uses plain-spoken aphorisms to explain complicated political and societal trends. The book he co-authored with journalist Salena Zito, The Great Revolt, is a Washington Post best-seller, and is a must-read for anyone seeking to understand what’s happening in American politics and what’s next.

Featured Videos

Featured Experiences

Split Decision in the Making

Control of government is in the balance in 2020 and both parties are making risky bets. Democrats plan to woo upscale suburbanites who eschewed Trump in 2016. Republicans are banking on Trump’s status as an outsider to drive more infrequent voters to the polls. As the lead consultant to the Republicans’ House takeover efforts the last time Congress changed hands who has helped defeat six Democratic Senators, Brad Todd provides macro-analysis of trends and state-by-state prognosis based on 20 years of experience in high profile campaigns.

The Great Revolt: Inside the Populist Coalition Reshaping American Politics

Was the 2016 a fluke or evidence of a tectonic shift in American culture? The media and political experts who got the 2016 election wrong continue to get it wrong. The same undercurrents that upended both political parties and made Donald Trump America’s first smartphone president are now driving changes in public attitudes toward consumer brands and institutions. Brad Todd argues numerical geographical realities of a polarized culture present fogged perceptions to both business and political leaders – and portend more havoc for national institutions ahead.

Works